- Zimo Luo Perfumer:
Zimo Luo is a rising star in the realm of niche perfumery, captivating audiences with a distinctive artistic vision and profound olfactory craftsmanship. With a background that bridges cultural narratives and innovative techniques, Luo has established a unique identity in the industry, blending traditional inspirations with avant-garde concepts.
One of Luo’s most notable contributions lies in the "Dialogue Series" for Italian brand Jijide. Departing from clichéd "Zen-inspired woody" tropes often associated with Chinese aesthetics in global perfumery, Luo introduced a revolutionary concept: "the scents of daily life—firewood, rice, oil, salt, soy sauce, vinegar, and tea". This bold approach was met with acclaim from the Jijide team, redefining Chinese olfactory identity on the international stage. The fragrance debuted at Exsence Milan, where it engaged in a compelling "scent dialogue" with a creation by classmate Nour from ISIPCA—an aroma evoking European bread. This cultural exchange highlighted Luo’s mastery in weaving narrative through scent, merging traditional motifs with contemporary perfumery techniques.
Beyond international collaborations, Luo demonstrates versatility in custom projects, such as the signature scent for Changsha Yijian Hotel. This work exemplifies their ability to curate environments through fragrance, enhancing spatial experiences with tailored olfactory signatures.
As Zimo Luo continues to push the boundaries of perfumery, their practice stands out for reimagining cultural narratives through scent. With a dedication to translating mundane moments and heritage into olfactory artistry, Luo remains a visionary to watch—an artist whose creations challenge conventions and invite audiences into sensory journeys of memory and identity.
