- Yosh Han Perfumer:
Yosh Han, a trailblazing figure in the world of perfumery, is an award - winning perfumer, educator, and advocate. Born in Los Angeles and raised in San Francisco, she embarked on her perfumery journey while working at an Aspen boutique, where she self - taught herself the art of scent creation.
Han's unique approach to perfumery sets her apart. After two years of apprenticeship, she returned to San Francisco and established her own business. Unlike many, her scents don't imitate classical French styles. Instead, they are deeply influenced by her passions for numerology, chakra energy, and new age spirituality. In 2006, she founded the eponymous fragrance line YOSH, where each perfume is a reflection of her personal touch, as she personally blends every creation.
The inspiration for her scents often comes from her emotions and memories. As an Asian - American with Japanese heritage, she infuses elements of Japanese culture, such as the art of flower arranging (ikebana) and traditional medicine, into her work. Her Luxury Elements series, for example, masterfully combines the art of perfumery with aromachology, highlighting the therapeutic properties of essential oils. Each fragrance in this collection is also assigned a numerical value, which corresponds to its fragrance family and aligns with the principles of chakra energy and numerology.
Over the years, Han's work has been well - received and has found a place in high - end stores like Barneys, Liberty London, Anthropologie, and San Francisco's Ministry of Scent. Her clientele includes renowned figures like Madonna, Alanis Morissette, Kate Hudson, Trudie Styler, Nicole Kidman, and Naomi Watts.
Beyond perfumery, Han is a woman of many talents. She is a USCG - certified captain, an avid sailor, racer, and underwater diver. She's also a clairvoyant reader, and her abilities in this area have even influenced her approach to creating scents, as she believes scents can tap into people's spiritual spaces and emotions. In 2025, she has a series of exciting projects lined up, including co - creating the scent of San Francisco with Osmo AI scent technology for the Digital Olfaction Society's global initiative, and producing a perfume panel during Black History Month as the creative - in - residence for The Battery in San Francisco.
