- Yasuyuki Shinohara Perfumer:
Company:Di Ser
Web:diser-parfum.com
Yasuyuki Shinohara is a visionary and highly respected perfumer, celebrated for his profound contributions to the world of fragrance. He is the creative force behind the Japanese perfume brand DI SER, which was established in 1999.
Shinohara's approach to perfumery is a harmonious blend of traditional techniques and contemporary artistry. His deep reverence for nature is evident in every scent he creates, as he draws inspiration from the rich and diverse landscapes of Japan. He uses an exclusive range of natural ingredients, many of which he personally sources and extracts. For instance, he might gather raw materials from the surrounding countryside of Hokkaido, where he lives and works. This hands - on approach allows him to infuse his perfumes with a sense of authenticity and a unique connection to the land.
One of his remarkable creations is DI SER's "Kyara". In Japanese incense culture, kyara is highly regarded as an exquisite and rare fragrance material. Shinohara's interpretation of Kyara in his perfume captures the essence of this precious ingredient. The fragrance opens with a fresh, clean note reminiscent of newly cut wood, complemented by the minty - herbal quality of patchouli and a delicate layer of rose fragrance. It offers a different perspective on the popular combination of oud, patchouli, and rose in the perfume industry, especially by using natural ingredients to avoid the animalic aspects often associated with oud, thus bringing the scent closer to the traditional Eastern incense culture.
Another notable work is "Sasora", which also showcases his exceptional skills. This perfume won the Best Perfume award at the 2021 Barcelona Fragrance Week. "Sasora" is inspired by a type of agarwood commonly used in Japanese incense ceremonies. The fragrance features top notes of yuzu and camphor, middle notes of red sandalwood, and base notes of agarwood, kyara, and spikenard. It has a rich, warm, and well - balanced aroma that lingers delicately, demonstrating Shinohara's mastery in creating complex and harmonious scent profiles.
Overall, Yasuyuki Shinohara's perfumes are not just scents; they are olfactory stories that transport the wearer to different moments, emotions, and aspects of Japanese culture, making him a truly outstanding figure in the realm of perfumery.
