- Xavier Blaizot CEO And Perfumer:
Company:PCW
Web:pcwfrance.com
Xavier earned his Master's degree in Business & Economics from the Ecole de Management de Normandie before enrolling in the perfumery school at Robertet. For two years, he studied under esteemed mentors such as Jean-François Latty, Jacques Flori, and Michel Almairac, immersing himself in the art and science of perfumery.
Following his training, he held roles as a perfumer at Robertet across Europe, the United States, and Mexico, gaining international experience before joining PCW. Since 2021, he has served as an in-house perfumer at PCW while also overseeing business development initiatives.
Xavier is driven by a deep passion to prioritize natural ingredients, believing this focus will solidify PCW’s leadership in modern perfumery. As he explains:
"Being a perfumer extends far beyond a daily profession. It means embracing a new universe by attentively engaging with every scent and seeking olfactory beauty in ordinary or basic elements. This passion has shaped my character and heightened my sensory awareness."
