- William Fraysse the in-house perfumer of the House of Caron:
Company:Caron
As the in-house perfumer of the House of Caron, William Fraysse carries forward a legacy of olfactory artistry that dates back to 1904. With a profound respect for the house’s historical fragrances—such as the iconicNarcisse NoirandTabac Blond—he blends traditional craftsmanship with contemporary innovation, creating scents that resonate with modern sensibilities while honoring Caron’s rich heritage.
Fraysse’s approach to perfumery is rooted in storytelling, where each fragrance is conceived as a narrative woven from rare ingredients and meticulous accords. His creations often feature bold contrasts: the delicate softness of florals balanced against woody depths, or the spicy warmth of oriental notes layered with fresh, luminous accents. This artistic vision has not only preserved Caron’s status as a paragon of French perfumery but also expanded its olfactory universe, inviting new generations to experience the house’s timeless elegance.
Beyond crafting fragrances, Fraysse embodies Caron’s ethos of "perfume as personal expression," ensuring that each scent he creates serves as a canvas for individual stories and emotions. In his role, he continues to define the house’s olfactory identity—where tradition meets avant-garde, and every fragrance is a testament to the enduring art of perfumery.
