- Will Andrews Perfumer:
Will Andrews is a distinguished figure in the world of perfumery. He serves as the principal scientist within the P&G Prestige fragrance design team. Since 2006, he has been actively involved as a trained "nose" in the evaluation and creative review of fragrances across P&G Prestige's extensive portfolio. This portfolio encompasses fine fragrances for renowned brands such as Dolce & Gabbana, Gucci, Hugo Boss, Lacoste, Escada, and 007 James Bond.
In his role, Andrews has been instrumental in the creation of some of the industry's most coveted perfumes. For instance, when P&G Prestige launched BOSS BOTTLED.SPORT. Men's sporty light fragrance in 2014, Andrews, as the team's chief scientist, revealed that the inspiration for this fragrance was drawn from the high - performance characteristics of carbon fiber. This concept led to the development of a long - lasting, energetic scent. The blend includes lavender and cardamom, with a subtle aldehyde note to convey a resolute character, complemented by the freshness of citrus for an invigorating top - note.
Moreover, Andrews and his team have engaged in exploratory expeditions. They once traveled to the fynbos region in South Africa's Southern Cape, an area rich in plant diversity and one of the world's six floral kingdoms. The team, which included botanists, analytical chemists, and specialist perfumers from IFF, aimed to discover new and exciting ingredients. Using headspace technology (since they were not permitted to remove plants from the area), they identified around 50 plants and aromas, which they plan to incorporate into future fragrance projects.
Will Andrews' contributions to the world of perfumery extend far beyond individual creations. His work and insights have significantly influenced the development of fragrance products, making him a respected and influential figure in the global perfume industry.
