- Vito Lenoci Perfumer:
Vito Lenoci is a highly esteemed master perfumer with a rich and storied career in the fragrance industry.
Lenoci initiated his journey in 1966 as a lab technician at Fleuroma in Sunnyside Queens, NY. His early work was marked by significant achievements, such as creating "Sweet Honesty" in 1972 for Avon, which went on to become one of Avon's top 5 best - selling global brands. By 1977, he had risen to the position of Vice President and Creative Director at Lautier Aromatique, where he took on the challenge of establishing a US division.
In 1981, an opportunity led him and his partners to form Nova Rome. His capabilities were soon recognized, and in 1990, he was elected President/COO. Under his leadership, Nova Rome grew into a $13 million fragrance house. In 1995, the company was sold to Robertet, and Lenoci continued to serve as President until 2001.
In 2002, the American Society of Perfumers honored Lenoci with the Lifetime Achievement Award, a testament to his lifelong contributions to the fragrance industry. That same year, he founded the Lenoci Fragrance Group. This family - owned and operated company, located in Fairfield, New Jersey, offers a full range of services including custom fragrance design, manufacturing, and business guidance. Their 13,000 - square - foot facility houses creative and quality control labs, manufacturing areas, a warehouse, and administrative offices.
Lenoci has created a diverse portfolio of perfumes. Some of his well - known works include "Jewels of Blu", "Midnight Sun", and "The Sands of Aqaba" from the Aqaba collection in 2007. For Lili Bermuda, he crafted scents like "32 North" in 2007, "Calypso" in 2013, "Fresh Water" in 2009, "Lily" in 2006, and "Navy" in 2006. From the Pinrose brand, "Pillow Talk Poet" in 2014 and "Surf Siren" in 2014 bear his creative mark. These perfumes have been well - received, with an average rating of 7.5 out of 10 based on 139 perfume ratings submitted so far.
Overall, Vito Lenoci's expertise, creativity, and long - standing presence in the industry have not only shaped the olfactory landscape but also influenced and inspired countless others in the world of fragrance creation.
