- Vincent Roubert Perfumer:
Company:Coty, Jacques Fath
Vincent Roubert was a highly influential perfumer who left an indelible mark on the world of fragrance. Born in 1889, he began his career at the Antoine Chiris business in Grasse prior to World War I.
In 1912, Roubert achieved early success by creating "L'Or" for François Coty. Coty, a former student of Chiris' perfumery school, recognized Roubert's talent. By 1919, Roubert was among a group of talented perfumers at Chiris, including Henri Almèras, Ernest Beaux, and Henri Robert. They were all working on their interpretations in response to Robert Bienaime's "Quelques Fleurs" (1912), which introduced a new "modern" feeling with the use of an aldehyde.
Roubert's most famous creation came in 1927 when he crafted "L'aimant" for Coty. Some consider it Coty's answer to Chanel's highly successful "No. 5" created by Ernest Beaux. "L'aimant" was a significant fragrance that showcased Roubert's skills in creating a scent that was both alluring and sophisticated.
In the 1920s, Roubert was hired by Coty to become the company's technical director and co - creator. His technical knowledge, developed during his time at Chiris, complemented Coty's marketing acumen. Together, they created several market - leading perfumes. In 1934, he created "A' suma" for Coty, which added to his growing reputation.
In the 1940s, Roubert collaborated with couturier Jacques Fath. He created two of Fath's most iconic fragrances: "Green Water" in 1947 and "Iris Gris" in the same year. "Green Water" is a refreshing men's fragrance with a blend of citrus and green notes. It has a zesty opening of bergamot, lemon, and orange, complemented by the freshness of green leaves and aromatic herbs like basil. The heart notes introduce a touch of floral elegance with jasmine and lily - of - the - valley, while the base notes of oakmoss, musk, and amber add depth and warmth.
"Iris Gris" is a more complex and sophisticated fragrance. It features the cool, earthy essence of iris blended with the luscious sweetness of peach skin, creating a unique and unforgettable scent. The perfume went out of production when Fath died in 1954, but its formula was later donated to the Osmothèque by Roubert's son.
Vincent Roubert passed away in 1972, but his legacy lives on through his remarkable fragrances. His works are not only testaments to his technical proficiency but also to his creativity and ability to capture the essence of different emotions and styles in a bottle. The perfumes he created continue to be revered by fragrance enthusiasts and collectors around the world, and his influence can be seen in the development of many modern perfumes.
