- Ulrich Lang Fragrance entrepreneur:
Company: Ulrich Lang New York
Web: ulrichlangnewyork.com
Ulrich Lang is a renowned fragrance entrepreneur. He founded Ulrich Lang New York in 2002, bringing his unique vision to life.
Growing up in southern Germany, Lang was exposed to the world of perfumes from an early age, as his grandmother had a beauty salon with a perfumery. This early experience helped him develop a keen sense of smell and a deep passion for fragrances. He studied business, majoring in marketing and business French, and during his studies, he interned in creative fields such as the music and fragrance industries. His internship with Estee Lauder's Aramis brand in the UK was a pivotal moment, as it gave him valuable insights into the fragrance world.
Before establishing his own brand, Lang held various positions in the industry. He worked in the marketing department of L'Oréal, where he gained extensive knowledge about global marketing and product presentation. He also had a stint in the art publishing arena in New York City, which influenced his creative perspective.
Lang's brand, Ulrich Lang New York, is a harmonious blend of his love for fragrance and contemporary photography. Each fragrance in the line is inspired by contemporary photography, with a new artist interpreting the scent visually on the packaging. This unique approach sets his brand apart in the highly competitive fragrance market.
The brand has received well-deserved recognition over the years. In 2006, Ulrich Lang New York was a finalist at Fashion Group International's Rising Star Awards in the beauty/fragrance entrepreneur category. In 2007, their Anvers fragrance was awarded the best men's fragrance by the global fragrance community Sniffapalooza. Their Apsu fragrance, launched in 2016, was an instant hit, loved by fragrance critics and fashion buyers worldwide and even facing a global shortage in 2017.
Overall, Ulrich Lang's journey as a fragrance entrepreneur showcases his creativity, passion, and dedication to the art of perfumery. His brand continues to thrive, offering unique and sophisticated scents that resonate with those seeking something extraordinary in the world of fragrance.
