- Trudi Loren SVP, Corporate Fragrance Development at The Estee Lauder Companies:
Company:Estee Lauder
Also worked with: Quest, Dragoco
Web:elcompanies.com
Trudi Loren, currently the SVP of Corporate Fragrance Development at The Estée Lauder Companies, is a highly accomplished and influential figure in the fragrance industry.
With over 30 years of rich experience, Loren has made indelible marks throughout her career journey. She holds a Bachelor of Science in Biochemistry from Boston College, which has provided her with a strong scientific foundation crucial for understanding the chemical compositions and interactions within fragrances.
Loren has worked with esteemed fragrance companies and played pivotal roles in brand - building campaigns for The Estée Lauder Companies. She has been the driving force behind the development of several blockbuster fine fragrance brands globally. In her role at Estée Lauder, she is responsible for overseeing and guiding the corporate fragrance development. This involves collaborating with global marketing managers and education departments to ensure that the fragrances not only meet the creative vision but also have strong market appeal and can be effectively sold worldwide. She is deeply involved in the process of creating fragrances for various fashion brands under the Estée Lauder umbrella, such as Tommy Hilfiger, Donna Karan, Clinique, and Aramis, among others. For example, she has contributed to the creation of scents like DKNY My NY for Donna Karan and Aromatics Elixir Sheer Velvet Philtre Sensuel for Clinique.
Before her current position, Loren held significant roles in other organizations. At International Flavors and Fragrances Inc. (IFF), she was promoted to Vice President of Global Innovation, Creation, and Design for Fine Fragrance. In this capacity, she led the creative and innovation teams of the fine fragrance business unit globally, where she continued to build a highly focused team to drive fragrance R&D innovation and deliver inspiring perfumes to the market. Her expertise, deep understanding of customers, market savviness, and passion for fragrance, combined with her leadership skills, have made her an invaluable asset in every role she has undertaken, and she continues to shape the world of fine fragrances at The Estée Lauder Companies.
