- Trey Taylor Perfumer:
Trey Taylor is a remarkable figure in the world of perfumery. Hailing from Canada, he has carved out a unique space for himself in the industry.
Taylor's journey into scent is deeply personal and culturally rich. Growing up in a small Canadian town surrounded by the natural scents of the Rocky Mountains, like snow - capped landscapes and frigid air, these early experiences left an indelible mark on his olfactory memory. His first significant encounter with bottled fragrance was gifting his mother Estée Lauder's Beautiful, but it was much later that he truly delved into the world of perfume.
He is self - taught as a perfumer, although he has also learned from the independent nose Marissa Zappas, books, and online forums. His passion for storytelling, which was honed through his work as an editor and writer for various esteemed publications such as The Face, Interview, Fantastic Man, and Dazed, has translated seamlessly into his approach to perfume.
In 2024, he founded Serviette, his perfume line. The name "Serviette" itself is steeped in cultural significance. It was originally labeled as "non - u" by an academic linguist, symbolizing its connection to the upwardly mobile middle class, as opposed to "napkin" which was considered "u" and linked to the upper class. This plays on the idea of cultural curiosity and the subtle codes of taste and status.
Each scent in the Serviette line is a testament to Taylor's offbeat and subversive storytelling. Take Frisson d’hiver, for instance, which magnificently captures the essence of his childhood memories, with florals and citrus cutting through the sting of freezing air. Byronic Hero is another example, a deep, jammy rose with oud, undercut by a sharp note of diesel exhaust, creating an unexpected and thought - provoking olfactory experience.
As both the perfumer and founder of Serviette, Trey Taylor continues to push the boundaries of traditional perfumery, inviting consumers to explore the complex relationship between scent, personal identity, and cultural currency.
