- Ted Rohn Perfumer:
Ted Rohn is a remarkable figure in the world of perfumery, currently serving as the founder and perfumer of Raer Scents. His professional journey has been as diverse as it is impressive. He has lived and worked in major global cities such as London, Paris, New York, Los Angeles, and Vancouver, which has greatly influenced his creative perspective.
Before delving into the world of perfumery, Ted had a successful career in design. He started as a graphic designer at the renowned London branding agency, The Partners. Later, he became an art director at luxury fashion houses Gucci and Yves Saint Laurent, working under the guidance of the legendary Tom Ford. During his tenure there, he played a crucial role in launching several iconic Gucci and YSL scents, which gave him invaluable insights into the luxury fragrance industry. He also held significant positions as the former head of creative at furniture retailer Habitat and the former art director of cycling brand Brooks England. Additionally, he is the mastermind behind the Tweed Run, an international vintage cycling event that has gained popularity around the world.
Ted's passion for perfume is deeply ingrained. He founded Raer in 2017, driven by the desire to create a fragrance that was both bold and unique, while also being made with natural ingredients and following fair trade practices. Unable to find "the perfect scent" in a market saturated with commercial synthetics, he decided to take matters into his own hands. As a perfumer, Ted is largely self - taught, with a short stint at ISIPCA. His love for natural materials has led him to source rare and exotic ingredients from across the globe, which he uses to craft his unique perfumes. He views the process of formulating a perfume as a dance, where the ingredients guide him on how they should be combined, creating a harmonious blend that tells a story. His aesthetic is a blend of high and low culture, often featuring unexpected elements, stark contrasts, and a touch of edgy beauty.
