- Shadi Samra Perfumer:
Company:Scentify Perfumes
Shadi Samra is a highly esteemed figure in the fragrance industry, with nearly two decades of rich experience. He has not only served as a member of the Fragrance Foundation Arabia board of directors but also was the sole judge in the fragrance "Oscars" for eight consecutive years. This indicates his high standing and professional influence within the industry.
Samra's expertise is deeply rooted in his profound knowledge of the GCC market, especially in oud, oud oil, and other oriental fragrances. He defines himself as a passionate lover of natural ingredients, actively advocating for their value and firmly supporting sustainable production methods. For him, fragrance is far more than just a pleasant smell; it is a powerful trigger for memory. He believes that a strong fragrance has the ability to better hold memories. As he puts it, "When I create a fragrance, I try to encapsulate an emotion in a bottle, an emotion that can transform into an unforgettable moment. Whenever you smell it, you feel a flood of fond memories rushing back."
In his creative process, Shadi Samra skillfully combines various elements. For example, in some of his works like "Milano" by Fragrance du Bois, released in 2020, as a leather - tuned fragrance, it has a complex and alluring scent. The top notes feature a refreshing blend of orange, saffron, thyme, and bergamot, which gradually transition to the middle notes with a harmonious mix of fruit, frankincense, and jasmine. The base notes of leather, musk, amber, woody notes, and vanilla create a long - lasting and sophisticated finish. Another creation, "PM" by Fragrance du Bois in 2022, is a "power - type perfume" that contains clean, spicy juniper, smoky cedar, and unique fresh floral scents. The sweetest patchouli and comfortable iris root essence form the base, making it a favorite among those who appreciate luxurious scents.
Shadi Samra's influence extends beyond his own creations. He has shared his years of perfumery expertise with others, collaborating with brands like Fragrance du Bois to create a beautiful and diverse selection of perfumes. His work not only showcases his individual talent but also contributes to the development and innovation of the fragrance industry, leaving a deep mark in the world of perfumery.
