- Serge Majoullier Perfumer:
Company:Mane
Web:mane.com
Serge Majoullier: A Master Perfumer Rooted in Nature and Innovation
Born in Grasse, Serge Majoullier embarked on an academic journey in chemistry and economics before joining MANE’s analysis and chromatography department. He later transitioned to the essential oils and floral products division, eventually emerging as a perfumer. From 1995 to 2002, he served as Perfumery Director, then refocused on creative perfumery while maintaining a role in research—reestablishing himself as a dual expert in scent creation and scientific exploration. Majoullier has pioneered work on supercritical extraction processes with Jungle Essence and contributed significantly to raw material development.
A Diverse Portfolio of Esteemed Collaborations
As an acclaimed perfumer, Majoullier has partnered with prestigious brands including CIEL Parfum, Giorgio Armani, Jacomo, Jo Malone London, Karl Lagerfeld, Lulu Castagnette, Majouri, Mugler, Neotantric, Nuxe, Pascal Morabito, Phebo, Salvatore Ferragamo, and Viktor&Rolf. Notable creations include Viktor&Rolf Bonbon, Mugler Womanity Eau pour Elles, Nuxe Prodigieux Le Parfum, and Karl Lagerfeld for Her—fragrances that blend innovation with olfactory memorability.
Redefining Natural Ingredients in Perfumery
While the perfume industry increasingly explores biodiversity, Majoullier underscores that the palette of natural ingredients is far from static. Every year, composition houses develop new products, offering perfumers and clients unique olfactory nuances. Majoullier’s expertise lies in balancing two pursuits: crafting original scents and researching nature-derived materials, often designing fragrances that showcase MANE’s exclusive ingredients.
Inspiration Drawn from Nature, Cuisine, and Everyday Life
Nature remains his primary muse, as seen in his interpretation of iris—evoking chocolate nuances inArmani Privé Femme Bleue. The culinary world serves as a secondary wellspring, where he admires chefs’ creative associations, often inspired by the scents of his mother’s rice and semolina cakes. Additionally, Majoullier finds inspiration in the atmospheres of daily life—from fairs to markets—fueling his love for travel and the ability to link olfactory memories to specific projects.
Notable Creations: A Fusion of Art and Technology
Majoullier’s portfolio includesNuxe Prodigieux Le Parfum,Lolita Lempicka Elle L’Aime, Karl Lagerfeld’s upcoming feminine fragrance (co-created with Christine Nagel), andViktor & Rolf Bonbon(with Cécile Matton). InElle L’Aime, he and Nagel crafted an olfactory narrative around white flowers—jasmine and ylang-ylang—textured by a natural coconut note extracted via MANE’s exclusive Jungle Essence™ technology. The result is an incandescent white floral scent that embodies the “flesh and blood” of the Lolita Lempicka woman.
A Lasting Impact in Perfumery
Serge Majoullier’s commitment to innovation, research, and the exploration of natural ingredients has solidified his status as a leading figure in the industry. His talent for creating unique, evocative scents—paired with a passion for unearthing new olfactory dimensions—ensures his work continues to earn admiration from clients and peers alike.
