- Serena Ava Franco Perfumer:
Company:Ava Luxe
Web:ava-luxe.com
Serena Ava Franco is a remarkable figure in the world of perfumery. Hailing from California, she is the creative force behind Ava Luxe, a perfume brand celebrated for its artisanal and unique offerings.
Franco's journey in perfumery began with a deep passion for scents and a desire to create something truly special. In 2006, she launched her first perfume under the Ava Luxe brand, marking the start of an impressive career. Since then, she has not only crafted a diverse range of fragrances but also offers custom perfume services, allowing clients to have personalized scents tailored to their preferences.
Her perfumes are characterized by a fearless use of ingredients. For example, in Tabak Kretek, she captured the essence of aromatic Indonesian clove cigarettes that were once banned in the US. Despite the challenges, she strived to recreate their distinct aroma, showing her dedication to authenticity. Another notable creation is Royal Parvati, a complex blend centered around regal creamy sandalwoods. This perfume manages to balance sacred and sensual elements, making it suitable for various occasions, from meditation to more intimate moments.
Franco's work has earned her a dedicated following. Her perfumes often feature a harmonious blend of different accords, as seen in Sheer Musk, which combines synthetic, floral, and animal notes to create a captivating and alluring scent. Each of her creations tells a story, inviting wearers to embark on a fragrant journey that is both memorable and deeply personal. Whether it's the warm and musky undertone of Egyptian Musk or the spicy allure of Kashmir Spice, Serena Ava Franco's perfumes are a testament to her talent and creativity in the world of perfumery.
