- Santosh Shinde Cross-category Consumer Product/Lifestyle Perfumer:
Company: Givaudan
Also worked with: CPL Aromas
A Profile of Santosh Shinde: Cross-category Consumer Product & Lifestyle Perfumer
Santosh Shinde stands at the intersection of olfactory artistry and consumer-centric innovation as a distinguished cross-category consumer product and lifestyle perfumer. With a career dedicated to crafting sensory experiences that transcend traditional fragrance boundaries, he specializes in translating cultural narratives, lifestyle trends, and functional needs into evocative scents for a diverse range of products—from personal care essentials (e.g., body washes, lotions) and home fragrances (candles, diffusers) to innovative lifestyle items (textiles, tech accessories).
His approach blends technical expertise in fragrance chemistry with a deep understanding of consumer behavior, allowing him to create scents that not only captivate the senses but also align with brand identities and market demands. For instance, he might infuse a line of eco-friendly cleaning products with a refreshing citrus-herbal blend to evoke sustainability, or design a limited-edition home fragrance collection inspired by global travel, merging notes of sandalwood, spices, and coastal breezes.
Shinde’s portfolio highlights collaborations with international brands and emerging startups, where he has pioneered “multi-sensorial branding”—ensuring that scents complement visual design, texture, and functionality. His work has been recognized for balancing commercial viability with artistic integrity, whether through subtle, gender-neutral fragrances for minimalist lifestyle brands or bold, nostalgic scents that reimagine classic consumer products.
As a thought leader in the field, he often speaks on the role of fragrance in shaping emotional connections with everyday items, emphasizing that in categories like personal care or home goods, scent is a silent storyteller that elevates routine experiences into memorable rituals. Through his craft, Santosh Shinde continues to redefine how perfumery intersects with lifestyle and consumer products, proving that aroma knows no bounds in enhancing how we interact with the world around us.
