- Romano Ricci Fragrance entrepreneur, perfumer:
Company:Juliette has a Gun
Web:juliettehasagun.com
Born on May 10, 1978, Romano Ricci emerges from a storied lineage in fashion and perfumery. As the great-grandson of designer Nina Ricci and grandson of Robert Ricci—the "nose" behind the iconicL'air du Temps—he was born into a preeminent fashion dynasty. Yet, he was determined to forge his own identity in the luxury sphere, unshackled by inherited prestige.
Despite his illustrious heritage, Ricci chose to become a self-taught perfumer. For seven years, he honed his craft alongside industry luminaries like Francis Kurkdjian, Isabelle Maillebiau, and Pierre Bourdon, absorbing expertise before launching his entrepreneurial venture.
In 2007, he foundedJuliette Has a Gun, an exclusively feminine fragrance brand that blends romanticism, modernity, and wit. Each scent is a "seduction lesson," reimagining traditional perfumery with a contemporary edge. The brand’s name draws inspiration from Shakespeare’s innocent Juliet, re-envisioned for the 21st century as a figure armed with a metaphorical "gun"—a symbol of female liberation and, at times, playful rebellion.
BeyondJuliette Has a Gun, Ricci co-foundedNose, a brand aligned with his vision of creative, intellectually crafted, and distinctly feminine fragrances. For him, perfume is a vital tool of seduction, as defining of one’s style and personality as fashion or makeup.
Ricci’s unconventional approach has established him as an industry trailblazer. He is celebrated for his wittily named scents—such asAnother Oud,Mad Madame,Not a Perfume, andAnyway—and his innovative olfactory blends. Under his guidance,Juliette Has a Gunhas become a touchstone of modernity and innovation in perfumery since its debut in 2006.
