- Robert Bienaimé Master Perfumer:
Company:Bienaimé
Robert Bienaimé, a luminary in the world of perfumery, was born on March 15, 1876, in the 8th arrondissement of Paris. His career as a perfumer began at a young age, and around 1910, he joined Houbigant, which was under the leadership of Paul Parquet at that time.
During his tenure at Houbigant from 1910 to 1935, Bienaimé crafted several iconic fragrances that left an indelible mark on the industry. One of his creations was Lilac, a fragrance uniquely capturing the essence of just that flower. In 1912, he launched Quelques Fleurs, a floral - aldehydic masterpiece. This fragrance blended multiple floral scents, presenting a modern - feeling aroma that made use of aldehyde c - 12 mna. Quelques Fleurs became one of Houbigant's all - time best - sellers and remains on the market to this day.
Bienaimé was not only a perfumer but also a chemist. His educational background in chemistry enabled him to excel in the technical aspects of perfume creation. He mastered the basics of perfume making within three years at Houbigant and developed his own distinct creation style. After Paul Parquet's passing, Bienaimé became a co - partner with Fernando Javal, and the company underwent name changes. However, due to the world economic crisis in 1929, the unexpected death of a key collaborator, and disagreements with the board, Bienaimé decided to leave Houbigant.
In 1935, he founded his own Parisian fragrance house, Parfums de Bienaimé, and started releasing fragrances under his own name. Some of the notable scents from his eponymous brand include Eveil, Fleurs d'eté, La Vie en Fleurs, Vermeil, and many more. Besides perfume, he also launched a cosmetics company named Robel.
Robert Bienaimé continued to be actively involved in his perfume company until his death on October 12, 1960, at the age of 84. His contributions to perfumery, both at Houbigant and through his own brand, have had a lasting impact. His innovative use of ingredients and creation of harmonious, memorable scents have inspired generations of perfumers. Even after his passing, his work continues to be revered, and his influence can be seen in the evolution of the perfume industry. In 2021, the brand Bienaimé was revived by Cécilia Mergui. Committed to more ethical cosmetics, the revived brand favors natural - origin ingredients and sustainable materials, while still remaining faithful to the heritage left by Robert Bienaimé.
