- Rei Kawakubo Perfumer:
Rei Kawakubo, a renowned figure in the fashion realm, is the creative force behind Comme des Gar?ons. Born in 1942 in Tokyo, she graduated from Keio University, where she studied art and literature instead of formal fashion design. This non - traditional educational background has perhaps contributed to her unique and avant - garde approach.
In 1969, Kawakubo founded Comme des Gar?ons, a brand that has since become synonymous with pushing the boundaries of fashion. The name, meaning "like boys" in French, reflects her revolutionary concept of fashion that defies traditional gender norms and aesthetic expectations. In the 1980s, her designs featuring asymmetry, curved shapes, and oversized silhouettes shocked the fashion world, presenting a radical departure from the prevailing styles.
In 1994, Comme des Gar?ons ventured into the world of perfumery. Teaming up with perfumer Mark Buxton, they launched a collection of fragrances that are as unconventional as the brand's fashion. Each perfume is unisex, breaking another norm in the fragrance industry. The scents often incorporate rare woody and spicy notes, creating a distinct olfactory experience. The first fragrance, CDG Eau de Parfum, made its mark in the history of perfumery with its floral chypré notes.
Rei Kawakubo's influence extends far beyond fashion and fragrance. She is a pioneer who has continuously challenged the status quo, inspiring generations of designers and redefining what it means to be stylish and creative. Her work in fashion, and by extension, in perfumery, is a testament to her unwavering commitment to originality and her unique artistic vision.
