- Rania Jouaneh Perfumer:
Company:Rania J
Web:raniaj.com
Rania Jouaneh is a remarkable figure in the world of perfumery. As the innovator and creator behind her eponymous brand, Rania J, she crafts multi - dimensional, powerful, and sensual perfume creations.
Her passion for fragrances traces back to her childhood in the Middle East and Africa. Surrounded by the sweet aromas of jasmine trees, the bustling spice markets, souks, and African bazaars, these early experiences left an indelible mark on her. Today, those natural scents remain the very core of her modern and sensual creations.
Rania envisions her perfumes as more than just scents; she sees them as key accessories, akin to jewelry for the skin. Her fragrances feature noble and rare essences, carefully preserving their olfactory richness and complexities.
When it comes to the creation process, authenticity and quality are of utmost importance. Rania personally selects and harvests raw materials, natural essences, and essential oils directly from producers and distillers who still employ traditional methods. This dedication to quality ensures that her exceptional fragrances can fulfill their original function: to stimulate the senses and reconnect wearers with nature, the earth, and its aromatic treasures.
Ethics and sustainability also play a crucial role in Rania's work. All creation and development processes of Rania J perfumes are guided by humanitarian and environmental values that meet sustainable development criteria. This is evident in her choices, such as using recyclable materials, reducing packaging, and never engaging in animal testing.
Some of her well - known creations include Ambre Loup, Lavande 44, Oud Assam, and Almaz. Almaz, for example, was launched in 2022. With top notes of Black Currant, Calabrian bergamot, Amalfi Lemon, and Mandarin Orange; middle notes of Raspberry, Heliotrope, Turkish Rose, and Orris; and base notes of Brown sugar, Madagascar Vanilla, Musk, Tonka Bean, Sandalwood, and Amber, it showcases her mastery in blending different elements to create a harmonious and captivating scent.
Through her work, Rania Jouaneh not only demonstrates her undisputed talent but also her unwavering passion for the art of fragrance, inviting people worldwide to embark on unique sensory journeys with her creations.
