- Rajiv Sheth Perfumer:
Rajiv Sheth is a highly respected figure in the world of perfumery, with a profound impact on the industry. As the founder of M P Fragrances in 1997, he brought to life his vision of strengthening his family's long - standing legacy in the field and addressing the ever - expanding demand for high - quality aromas. Hailing from a lineage of perfumers, being a 5th Generation Perfumer, Rajiv has an in - depth understanding and innate talent for the art of fragrance creation passed down through generations.
At M P Fragrances, which has been catering to both Indian and international clientele since its inception, Rajiv instilled a customer - first approach. The company, celebrating its 25th anniversary in 2021, designs, formulates, and manufactures custom scents. Their commitment to innovation, backed by cross - generational skills and knowledge, is evident in all their creations. These serve a wide range of clients, including international cosmetic brands, those in mass production and bulk volume chain supplies, home - grown brands, and for custom personalized products. Their values of honesty, ethical practices, consistent quality, prompt responsiveness, timely delivery, and reasonable pricing, which Rajiv has championed, have helped M P Fragrances gain a strong foothold in the industry.
In addition to his work at M P Fragrances, Rajiv is also the CEO and director of All Good Scents. Here, he offers a diverse range of services in perfumery training and consulting. Through scent, education, and collaboration, he is dedicated to helping international brands establish connections with the Indian consumer. He also mentors home - grown perfume brands, nurturing the next generation of talent in the Indian perfumery scene. Moreover, he conducts workshops and training for individuals and groups eager to explore the beautiful craft of perfumery. His workshops, such as the one for IFCCI members, are immersive experiences that blend education, creativity, and engagement. They not only allow participants to explore the art of fragrance creation firsthand but also foster team - building and creative thinking, while deepening the appreciation for the craftsmanship behind perfumery.
As an expert in the field, Rajiv Sheth often shares his knowledge on choosing the right perfume. He emphasizes the importance of considering the scents one likes. By taking stock of personal preferences, whether it's the smell of a particular flower, fruit, or elements like rain, wet earth, or sandalwood, it becomes easier to find a perfume with similar notes. His insights have guided many consumers in making more informed decisions when selecting a fragrance that suits their personality and taste.
