- Kershen Teo Perfumer:
Company:Prosody London
Web:fragrantica.com
Kershen Teo is a remarkable figure in the world of perfumery, currently associated with Prosody London. His journey into the realm of all - natural fragrances was inspired by his love for gardening. As an avid gardener, he was enchanted by the scented flowers and herbs in English cottage gardens, which led him to dream of capturing their beauty in natural perfumes.
He honed his skills by studying under several masters in the UK and the US, including Mandy Aftel, a doyenne of natural perfume. His talent was recognized early on when Luca Turin, one of the world's most exacting perfume critics, mistook his first collection samples for the work of an established professional. This validation convinced Kershen to dedicate his life to all - natural perfumery.
Kershen Teo's work is characterized by a deep respect for nature and a commitment to sustainability. At Prosody London, over 90% of the ingredients used are organic. The brand is also vegan, cruelty - free, and forest - friendly, striving to produce as little waste as possible. For example, they have a recycling incentive scheme where consumers can get a discount on their next purchase by returning an empty 50 ml bottle with the packaging.
In his creative process, Kershen approaches perfume - making much like he developed his garden. He focuses on creating a structure and beauty that offer a coherent yet ever - changing experience, similar to a journey. He often visualizes the interaction of materials in terms of color, form, and pattern, using his background as a trained designer to ensure he finds the optimum combination.
He has created a diverse range of perfumes. For instance, "Jacinth Jonquil" is a female - oriented fragrance from 2018, featuring notes of jasmine, ylang - ylang, sandalwood, hyacinth, daffodil, juniper, and bergamot. "Santal Foy", released in 2022, is another addition to his collection, which showcases his unique style. Each of his perfumes tells a story, inviting the wearer to embark on an olfactory journey, filled with the essence of nature and his creative vision.
