- Ioanna Tanionou Perfumer:
Greek-born senior perfumer Ioanna Tanionou masterfully blends her technical prowess in fragrance formulation with innate artistic sensitivity. As a distinguished member of the British Society of Perfumers, her olfactive signature is defined by gourmand accords, deeply rooted in childhood memories of assisting her mother in baking—an experience that shaped her acute sense of smell and taste, profoundly influencing her perfumery style. With a background in Chemistry and a master’s degree in Analytical Methods, she channeled her scientific acumen into the creative realm of fragrance artistry.
An ardent art enthusiast, Ioanna subscribes to the belief that art exists to elicit emotions and foster connection. In this vein, she views fragrances as sensory art forms, designed to evoke visceral feelings, nostalgic memories, and tactile sensations. Colleagues praise her as a meticulous creator, whose fascination with the nuanced craft of fine fragrance development remains unwavering.
