- Ernest Shifftan Perfumer:
Ernest Shifftan was a highly influential figure in American perfumery, leaving an indelible mark on the industry. Born in 1903, his journey in the world of fragrance was both remarkable and impactful.
Shifftan firmly believed that perfumery was a form of storytelling. He had a unique ability to craft scents that exuded elegance and timeless sophistication. His approach was a harmonious blend of technical expertise and an acute sense of trend foresight. This enabled him to create fragrances that not only delighted the senses but also captured the spirit of the times.
Throughout his career, he created a diverse portfolio of well - known fragrances. Some of his notable works include Brut (co - created with Carl Mann), a classic aromatic fougère that became extremely popular. Jean Naté, with its aromatic fougère / citrus profile, was another of his creations that found a wide audience. He also contributed to Givenchy's Le De (2007), a floral fragrance. Although some of these perfumes have been discontinued or reformulated over the years, their influence remains.
At International Flavors & Fragrances (IFF), where he held the position of vice - president and later senior vice - president, Shifftan played a crucial role. He was not only an accomplished perfumer but also excelled at winning the trust of customers. His insights into market trends were invaluable, and he was instrumental in shaping the direction of American perfumery. He was known for his famous comment that “in all of America there is only one true nose and it belongs to Estée Lauder.” This statement, while highlighting Estée Lauder's discerning sense of smell, also reflected his respect for those with a true passion and talent for fragrance. In return, Leonard Lauder praised Shifftan for his significant contribution to putting American perfumery on the global map.
Shifftan's influence extended beyond his own creations. He was a mentor figure, training and nurturing future talent in the field of perfumery. One of his protégés was Carlos Benaïm, who went on to become an ultimate artist in the industry, creating many of perfumery's largest blockbusters.
Ernest Shifftan passed away in 1976, but his legacy in the world of perfumery endures. His innovative spirit, technical skills, and understanding of the art of fragrance continue to inspire generations of perfumers and fragrance enthusiasts alike.
