- Dr. Giovanni Di Massimo Perfumer:
Dr. Giovanni Di Massimo is a distinguished figure in the world of perfumery, celebrated as a natural pharmacist and a renowned perfumer. He hails from Florence, Italy, a city with a rich historical connection to the art of perfumery.
In 1966, Dr. Giovanni Di Massimo founded i Profumi di Firenze. His inspiration stems from a remarkable discovery - the secret Renaissance formulas of Catherine de Medici and her perfumers, known as the “Muschiari.” Uncovered in a Renaissance manuscript after the Florentine flood of 1966, these formulas have been a wellspring of creativity for him. During the Renaissance, Florence was considered the world capital of perfume, filled with exotic spices, aromatic elixirs, and the most luxurious fragrance ingredients. Dr. Di Massimo has strived to revive and reinterpret these age - old formulas, infusing each creation of i Profumi di Firenze with the legacy of Italian craftsmanship and refined history.
His approach to perfumery is meticulous. The perfumes are handcrafted in small batches, using the finest floral and botanical essences sourced from Italy and around the world. He is committed to using only the highest - quality raw materials from sustainable and trusted sources. With decades of experience working with natural ingredients, he has mastered the art of distilling exquisite fragrances. His profound expertise allows him to blend scents in a way that not only pays homage to the past but also appeals to contemporary sensibilities.
The collection of i Profumi di Firenze, with over 24 perfumes, has attracted a diverse clientele, including royalty, beauty editors, movie stars, and other celebrities such as Emmy Rossum, Gwyneth Paltrow, Ashley Judd, and Nicole Kidman. His work is cherished by those who appreciate the luxury of handcrafted perfume, as well as the rich tapestry of history woven into each fragrance. Dr. Giovanni Di Massimo continues to be a pioneer in the field, bridging the gap between the traditional art of perfumery and modern olfactory preferences.
