- Corey Newcombe Perfumer:
Company:Criminal Elements
Corey Newcombe is a remarkable figure in the world of perfumery, hailing from Australia. He is the creative force behind the artisanal fragrance house, Criminal Elements.
Newcombe's journey into perfumery is an interesting one. With a background in chemistry and having worked as a teacher, his initial foray into making perfume led to an unexpected misunderstanding. Due to the influence of the TV show "Breaking Bad" and his scientific background, locals initially thought he was involved in illegal drug - making rather than crafting exquisite scents, which is how the brand name "Criminal Elements" came about.
In his creative process, while his chemical knowledge provides a fundamental understanding of perfume - making, he emphasizes that true artistry in this field requires hands - on practice and continuous exploration. He is deeply passionate about his work, dedicated to crafting unique and unconventional fragrances that stand out in the crowded perfume market. This passion has translated into a range of remarkable scents under the Criminal Elements brand.
One of his well - received creations is "Tobacco Jam." This fragrance contains a significant amount of real tobacco, resulting in a unique aroma that has captivated many customers. Its distinctiveness and long - lasting quality have made it a popular choice among perfume enthusiasts. Another notable perfume is "Wicked Mistress," which is an intense fragrance with a concentration as high as 50%.
Corey's work has not gone unnoticed in the industry. His fragrance "Fall" was nominated in the prestigious Art & Olfaction Awards in 2020. This nomination not only recognized his talent but also brought more attention to his brand and his innovative approach to perfumery.
In addition to his creative skills, Corey is also involved in every aspect of running Criminal Elements. From the research and development of new scents, manufacturing the products, handling retail operations, to marketing and graphic design, he manages it all. Working from an old desk in his parents' dining room in Adelaide, South Australia, he has built a brand that values sustainability. All of Criminal Elements' packaging is plastic - free, fully recyclable, or compostable, reflecting his commitment to reducing the ecological footprint.
Overall, Corey Newcombe is a perfumer who combines his scientific knowledge, artistic creativity, and business acumen to create a brand that offers a unique olfactory experience while also being environmentally conscious.
