- Celso Fadelli Perfumer:
Celso Fadelli is a luminary in the world of perfumery, hailing from Italy. As the CEO and founder of Intertrade Group and Avery Perfume Gallery, based in Milan, he has left an indelible mark on the industry.
Fadelli holds an educational background in interior design from Ca' Foscari University of Venice, which perhaps infuses his perfume creations with an aesthetic sense that extends beyond just scent. His skills are as diverse as they are impressive, encompassing research, management, sales, strategy, social media, project management, business development, business strategy, e-commerce, and leadership.
With over three decades of experience, Fadelli has dedicated his career to the art of creating artistic fragrances and curating projects that offer discerning olfactory experiences. He is a pioneer in artistic perfumery, building Intertrade Group into the most advanced and sophisticated international platform in contemporary perfumery under his artistic and strategic guidance. The company is involved in every aspect of a fragrance's journey, from its inception, naming, packaging, to marketing and communication.
One of his most notable creations is the Como Lake perfume collection. Inspired by the magical atmosphere of Lake Como, one of the world's most beautiful lakes, this collection consists of five perfumes, each evoking a different emotion associated with the lake. The scents, like "Kiss in the Rain" (Bacio nella Pioggia) with its blend of mint, eucalyptus, and other notes, transport the wearer to special moments by the lake. The packaging, with its blue and green shades mimicking the lake's water and the unique shape of the lake engraved on the cap, is a testament to Fadelli's attention to detail, ensuring that every element, from the fragrance to its container, tells a story.
In addition to the Como Lake collection, Fadelli was also involved in the creation of the Avery perfume line. The first five fragrances of the Avery Signature Collection, based on the initials of the Avery perfume boutique, were the starting point of this project. Later, the Avery Bronze Collection was launched, with fragrances crafted by Fadelli in collaboration with his perfumers team at Intertrade Europe.
Fadelli's influence also extends to the Unscent cultural events, which he created. Launched in Milan in 2013, Unscent is specialized in organizing and hosting events related to the captivating world of artistic perfumery, further promoting the art and appreciation of fine fragrances.
Overall, Celso Fadelli's contributions to the world of perfumery are vast. His passion for quality, innovation, and storytelling through scent has not only led to the creation of remarkable fragrance collections but has also elevated the entire niche perfumery scene, inspiring both industry professionals and fragrance enthusiasts alike.
