- Casey Coyle Perfumer:
Casey Coyle is a remarkable figure in the world of natural perfumery, hailing from Montana and having grown up mostly in northern California. Her deep - rooted connection with the outdoors and nature has significantly influenced her creative journey.
Casey's foray into perfumery was a serendipitous yet purpose - driven one. When she was pregnant with her daughter, she became acutely aware of the toxic ingredients in mainstream beauty products, especially perfumes. Dissatisfied with the lack of natural, non - overpowering perfume options, she decided to take matters into her own hands. Drawing from her childhood memories of making simple perfumes using water and flower petals from her grandmother's garden, she reignited her passion for creating scents.
She started by taking classes from local perfumers, where she developed a profound love for essential oils and the art of blending them to create unique combinations. Leveraging her background as a graphic designer and art director, with years of experience in the beauty industry, she founded Forager Botanicals in 2012.
Forager Botanicals is a Brooklyn - based fragrance and beauty company dedicated to crafting products with 100% natural ingredients, prioritizing wildcrafted and organic components whenever possible. In its initial launch, Casey, with the help of consulting perfumer Alex Lawless, introduced four captivating fragrances: Bloom, Island Lei, Nectar, and Woodland. Each of these scents was carefully formulated to capture the essence of nature. For instance, Woodland, which has been a big hit among customers, features a blend of woody notes. It's a non - traditional fragrance that strikes a perfect balance, being neither too masculine nor too heavy, making it an ideal choice for transitioning into the fall season.
Casey not only creates the scents but also draws and watercolors all of the illustrations on the packaging for Forager Botanicals, adding a personal and artistic touch to the brand. She finds inspiration for her products directly from nature, aiming to bottle experiences like walking through a forest or picking a wild rose, allowing people to carry these natural experiences with them every day.
In addition to her work with Forager Botanicals, Casey's influence extends to the broader natural beauty and perfume community. She is part of the independent movement of natural product enthusiasts and entrepreneurs in the United States, which is a hotbed of creativity, with small local brands leading the way in innovation. Her journey serves as an inspiration for aspiring female entrepreneurs, with her advice being to persevere through the challenges, as there will inevitably be times when the workload seems overwhelming, but with the right support system and a passion for the craft, one can overcome and continue to pursue their dreams.
