- Azzi Glasser Perfumer:
Company:The Perfumers Story
Web:instagram.com
Azzi Glasser is a trailblazing figure in the world of perfumery, renowned for her innovative and personalized approach to scent creation. With over 25 years of experience, she has been a rebel within the traditional fragrance industry.
In 1991, Glasser started her career at CPL Aromas in Hertfordshire, where she trained to understand the chemical behavior of raw materials and quickly rose through the ranks, becoming the commercial director at just 23 and later the global commercial director. In 1999, she co - founded Agent Provocateur Parfums with Joseph Corré and Serena Rees, launching the first retail perfume 'Agent Provocateur', which won the Fifi 2001 award for best new female fragrance in limited distribution and a special award for creative imagery.
She is also the founder of multiple companies, including Family Three in 2001, Bella Freud Parfum in 2013, and in 2016, she launched her own much - anticipated brand, The Perfumer's Story. Her goal with The Perfumer's Story was to create beautiful fragrances that bring joy, redefine the scent experience, and tell stories through scent. She noticed the difficulty people had in finding their signature scent, so she developed a range inspired by character and style rather than traditional fragrance families, making it easier for individuals to connect with and discover their unique scents.
Glasser's clientele is as diverse as it is prestigious. She works with Hollywood A - listers such as Johnny Depp, Helena Bonham Carter, Cindy Crawford, Kylie Minogue, Orlando Bloom, and Adam Lambert, developing personal scents for them or character fragrances that assist them in stepping into their roles. For musicians, she helps translate their music into olfactory experiences, and for artists, she creates a scent dimension that encapsulates their work.
She has also collaborated with leading hotels, restaurants, and clubs, creating signature scents. For example, she has crafted the signature scent for The Dorchester, Annabel's, The Mandrake, The Chiltern Firehouse, and others. In the art world, she has worked with famous galleries and artists on a global scale, creating bespoke fragrances for art exhibitions. This includes projects like 'Build and Destroy' at the Saatchi Gallery and 'Daydreaming with Stanley Kubrick' at Somerset House.
Azzi Glasser has won six Fifi awards, which are highly regarded in the fragrance industry. Her work has been published globally in magazines such as Vogue, Marie Claire, Tatler, Harper's Bazaar, Grazia, Elle, Cosmo, and GQ. Through her creativity and unique approach, Azzi Glasser continues to shape and redefine the world of perfumery, leaving an indelible mark with her scented stories.
