- Ananda Wilson Perfumer:
Ananda Wilson is a remarkable figure in the world of perfumery, hailing from the United States. As the creative force behind Gather Perfume, formerly known as Amrita Aromatics, she has crafted over 80 exquisite natural fragrances since 2010.
Wilson's path to becoming a perfumer is deeply rooted in her diverse background. She is a second - generation herbalist, inheriting a profound knowledge of plants from her mother, who was also a natural healer. Growing up in the transcendental meditation community in Fairfield, Iowa, she was immersed in a world of ayurveda, aromatherapy, and natural health. This environment nurtured her love for aromatic plants and their healing properties from a young age.
In her teenage years, Wilson's passion for scents and plant potions led her to collect scented products, make scented candles, and study ingredient labels meticulously. Disillusioned by the synthetic ingredients in many commercial fragrances, she returned to the warmth and complexity of natural oils. Her journey in the world of perfumery began in 1996 when she co - founded Blissful Botanicals with her mother, Lucy. The brand quickly gained recognition and found shelf space in New England stores. In 2003, she passed the reins of Blissful Botanicals to her mother and, in 2005, launched Amrita Aromatics, where she explored the concept of "pleasure medicine" through perfumery. In 2017, she rebranded her business as Gather Perfume, breathing new life into her creations.
What sets Wilson apart is her unwavering commitment to using only natural materials in her perfumes. She sources these ingredients ethically from around the globe, and often incorporates her own handcrafted botanical extracts, infusions, and tinctures. Her creative process is a harmonious blend of art, science, and a deep connection to nature. Each fragrance she creates tells a story, evoking emotions and memories that resonate with the wearer on a profound level.
Some of her most notable creations include "Understory - Gather Perfume / Amrita Aromatics," "Ambreine Perfume Extrait - Gather Perfume / Amrita Aromatics," and "Key - Gather Perfume / Amrita Aromatics." These perfumes have received high praise from fragrance enthusiasts, with many commending the unique and complex olfactory experiences they offer.
Beyond her work as a perfumer, Wilson is also a writer, weightlifter, mother, wife, and product formulator. She has a background in contemporary dance, which has influenced her approach to perfumery. Just as dance allows for the expression of emotion and the human experience through movement, Wilson sees perfume as a medium for sensory experience and an artistic expression through the body.
In conclusion, Ananda Wilson is not just a perfumer; she is an artist, a healer, and a storyteller. Her dedication to natural perfumery and her ability to create fragrances that are both beautiful and meaningful have made her a respected figure in the industry. Whether you are a seasoned fragrance connoisseur or someone new to the world of natural perfumes, exploring Ananda Wilson's creations is sure to be a captivating and rewarding experience.
