- Amelia Fleetwood Perfumer:
Amelia Fleetwood is a perfumer known for her exquisite olfactory creations. She has made a notable mark in the world of fragrance with her work on the brand Seren, in collaboration with Tara Owens.
Drawn to the celestial meaning of "Seren" (which means "star" in Welsh), Fleetwood and Owens crafted a luxury line of high - end fragrances. Their creations are inspired by their extensive travels around the globe, with a special emphasis on the English countryside where they both grew up. This upbringing and their travels are reflected in the unique scents they've developed.
One of their well - received fragrances is Willow, released in 2017. Willow has an aromatic profile that combines citrus, white floral, floral, green, fruity, fresh, lactonic, aromatic, and fresh spicy notes. The top notes of gardenia, jasmine, and lemon open the fragrance, leading to a heart note centered around osmanthus. The base notes of bergamot and tea add a warm and intoxicating finish. This fragrance aims to transport the wearer to a vintage convertible on a country road, with the warm summer air and the gentle hum of the engine, creating a uniquely seductive and immersive olfactory experience. Amelia Fleetwood's work showcases her talent for blending rare ingredients to create scents that are both memorable and evocative.
