- Ali Asgar Fakhruddin Perfumer:
Ali Asgar Fakhruddin is a distinguished figure in the world of perfumery. He is the Chairman of Sterling Perfumes Industries, a company that has become a significant player in the Middle East's fragrance market under his leadership.
With a career spanning four decades, Fakhruddin has dedicated 27 years to the family business within Fakhruddin Holdings. His strategic acumen and hands - on approach have been crucial in driving the development and global success of the organization. He oversees the operations of Sterling Parfums, Premier Cosmetics, and Premier Plastics, and also actively collaborates with his brothers to ensure that all business streams within Fakhruddin Holdings meet their strategic objectives.
Sterling Perfumes Industries, under Fakhruddin's guidance, is renowned for its diverse range of beauty products. The company offers esteemed brands such as Cosmo, Cornell’s Wellness, Bio Luxe, Estiara Passion, and non - alcoholic French Oriental fragrances. The annual production capacity of 120 million pieces across beauty and personal care products showcases the company's scale and economic impact. Moreover, the manufacturing facilities are compliant with Halal and FDA certifications, highlighting their commitment to quality.
Fakhruddin's contributions to the perfumery industry have not gone unnoticed. He was the recipient of the Divya Chakra Award in 2023. Additionally, he has won the ‘Lifetime Achievement Award’ and multiple awards in categories like ‘Independent Retailer of the Year’ and ‘Luxury Packaging of the Year’ at the prestigious Beautyworld Middle East Awards. These accolades not only recognize his individual excellence but also the market prominence of Sterling Perfumes Industries.
In the world of fragrance creation, Ali Asgar Fakhruddin is also credited as a perfumer. There are four of his perfumes in the database, all under the Armaf brand. These include scents like "Private Key to My Dreams", "Private Key to My Life", "Private Key to My Love", and "Private Key to My Success", all of which are designed to be unisex, appealing to a wide range of consumers. His work in crafting these perfumes adds to his legacy as a well - rounded and influential figure in the fragrance and beauty sector.
