- Ahmed Al Esri Perfumer:
Ahmed Al Esri is a remarkable figure in the world of perfumery, best known as one of the founders of OMANLUXURY, an independent perfume company established in 2012, alongside Muatasim Al Hinai and Muadh Al Sinawi.
The inception of OMANLUXURY was a result of their combined vision to craft an authentic olfactory representation of Oman. Ahmed and his co - founders delved deep into Oman's rich aromatic heritage. This involved painstakingly sourcing local raw materials, which are the heart and soul of their scents. They also collaborated with local artisans and the crème de la crème of the perfume industry. By blending authenticity with modernity, they successfully infused Oman's unique DNA into every aspect of the brand, giving birth to a range of bespoke and distinctive fragrances.
Ahmed Al Esri's expertise shines through in his work with renowned perfumers. Together, they have created a collection of perfumes that not only capture the essence of Oman but also resonate globally. The process begins with sourcing ingredients that meet the highest standards, adhering to zero - cruelty IFRA (International Fragrance Association) certification. The production process follows ISO (International Organization for Standardization) and GMP (Good Manufacturing Practice) standards, ensuring sustainable and high - quality end - products.
One of the notable creations under Ahmed's purview is PARAMOUR 91. Launched in celebration of the 91st Saudi National Day, this fragrance is a re - edition of the PARAMOUR classic. It features a floral and oud twist, adding a unique warmth and vibrancy. With only 91 pieces produced, it was made available on the OMANLUXURY website and through “it rugga,” a fragrance retail store in Riyadh, Saudi Arabia, from September 23, 2021.
Ahmed Al Esri's work has won the admiration of numerous perfumers, suppliers, perfume critics, and enthusiasts. His contributions to OMANLUXURY have firmly established the brand as a purveyor of high - quality, unique, and luxurious perfumes, appealing to a discerning global clientele who appreciate the artistry and craftsmanship behind each bottle.
