- Ulric de Varens perfumes and colognes:
Country:France
Main activity:Fragrances
Brand website:link
Ulric de Varens is a French marketing firm established in 1983 by Ulric Viellard. It specializes in developing creative and original perfume offerings, with a focus on delivering fun at affordable prices. The company targets consumers aged 20 to 35. Leveraging a highly experienced team—whose members have held key positions in some of the industry's leading companies—Ulric de Varens has successfully marketed its products in France and other European countries via mass market retailers. In France, its products are primarily available in grocery stores, with select Ulric de Varens boutiques located in major cities. In Germany, the products are distributed through drugstores, while across the rest of the world, the Ulric de Varens brand showcases its offerings in select perfumeries and department stores.
The company was nominated for the Audace Creatrice ("Creative Audacity") award in 2006 and has garnered numerous accolades for its perfumes and packaging. Ulric de Varens perfumes are primarily sold in Europe, with availability also extending to Asia and Argentina.
Beyond fragrances for men and women, the company produces a range of body care products, women's cosmetics, home fragrances, candles, and jewelry, all available through the same retail channels.
Designer Ulric de Varens boasts 175 perfumes in our fragrance database. The earliest edition dates back to 1985, and the most recent was launched in 2024. These fragrances were crafted in collaboration with renowned perfumers such as Maurice Roucel, Jean-Claude Ellena, Nathalie Zagigaeff, Henri Bergia, and Pierre Bourdon.
