- The Merchant of Venice perfumes and colognes:
Country:Italy
Main activity:Fragrances
Brand website:link
Niche designer
Parent company:Mavive SpA
The Merchant of Venice is a luxury niche perfume house, launched in 2013 by the Vidal family—a lineage with over a century of fragrance-making heritage. Deeply rooted in Venice’s rich history as a hub of perfumery and global trade, the brand integrates the essence of the "Mude" into its identity: the city’s ancient maritime routes that once connected Europe, Asia, and Africa. This unique fusion of legacy and craftsmanship marries time-honored Venetian traditions with contemporary artistry.
Its fragrance portfolio encompasses a diverse range of scents, with standout creations such as Arancia Brasile—vibrant with zesty citrus notes—and Arabesque, a rich, spicy composition often likened to Tobacco Vanille. These offerings are organized into signature collections: the Murano Exclusive, where perfumes are housed in hand-blown Murano glass vessels; Nobil Homo, tailored to refined masculine tastes; and Accordi di Profumo, a line committed to sustainability through a partnership with Givaudan’s Sourcing4Good initiative, which advocates for ethical sourcing practices and environmental stewardship.
User feedback is divided. Many praise the fragrances for their depth, longevity, and distinctive character, while others note inconsistent performance or underwhelming service—suggesting a brand still honing its operations. The house was awarded the "CULTURA+IMPRESA 2014" accolade, recognizing its exceptional ability to harmonize cultural heritage with commercial success.
A defining feature of The Merchant of Venice is its emphasis on sustainability, most notably embodied by the Accordi di Profumo collection. Aligned with Givaudan’s efforts to support small-scale farmers and promote eco-friendly production methods, this line resonates with consumers seeking luxury that upholds ethical integrity—a distinguishing quality in the realm of fine fragrances.
In our fragrance database, The Merchant of Venice—classified as an emerging luxury brand—boasts 115 perfumes. Its earliest creation dates back to 2013, with the latest additions released in 2025. The house has collaborated with renowned perfumers including Michael Carby, Roxanne Kirkpatrick, Yann Vasnier, Marion Costero, Nisrine Bouazzaoui Grillié, Carine Boin, Jordi Fernández, Dalia Izem, Gaël Montero, Nanako Ogi, Cyrill Rolland, Olivier Pescheux, and Véronique Nyberg to craft its fragrances.
