- The Elite Couture Miami perfumes and colognes:
Country:United Arab Emirates
Main activity:Fragrances
Brand website:link
Fashion and fragrances have never been mere hobbies to me—they are the lenses through which I perceive the world. The craft of fragrance creation is an exquisite fusion of science and creativity, a process where I can encapsulate emotions, memories, and narratives within a single bottle. I am captivated by the boundless potential of blending notes, each with its own distinct character and significance, to forge scents that strike a profound chord with the senses. What fuels my passion for perfumery is the way a fragrance can stir nostalgia, bolster confidence, or transport someone to an entirely different realm. It is an art form that evolves constantly, yet all the time retains its capacity to forge deep, personal connections with people.
Fashion is a language that enables me to express myself without uttering a word. I view clothing as an extension of one’s identity, a canvas for creativity, and a medium for storytelling. The manner in which fabrics, textures, and colors converge to create a look fills me with endless excitement. Much like perfume, fashion possesses the power to influence moods, narrate stories, and even make statements about who we are or strive to become. My love for both perfumery and fashion stems from their shared ability to transform and elevate the ordinary moments of daily life. Together, they embody a harmonious union of beauty, self-expression, and artistry.
Ishita Urmi, Founder, ECM
The Elite Couture Miami is an emerging fragrance brand. The designer behind The Elite Couture Miami has crafted 4 perfumes in our fragrance collection, all of which were launched in 2025.