- Ted Lapidus perfumes and colognes:
Country:France
Main activity:Fashion
Brand website:link
Parent company:Jacques Bogart Group
Edmond "Ted" Lapidus, a Parisian designer born in 1929 to Russian immigrant parents, grew up as the son of a tailor. At the age of 22, in 1951, he launched his own brand after completing an apprenticeship with Christian Dior.
Lapidus joined the Chambre Syndicale de la Haute Couture (the French high fashion designers' trade union) in 1963, a move that marked the beginning of his full artistic flourishing.
His designs became renowned for a distinct unisex aesthetic, which resonated deeply with the revolutionary spirit of the 1960s. Often incorporating safari motifs and military-inspired elements like shoulder epaulettes, Lapidus is widely celebrated for helping to mainstream blue jeans in high fashion. His creations were favored by iconic figures of the era, including Twiggy, Alain Delon, Brigitte Bardot, and the Beatles—most notably John Lennon, whose white suit on the cover of the Beatles'Abbey Roadalbum was a Lapidus design. He also famously persuaded Twiggy to trade her signature miniskirts for tailored suits and ties.
Lapidus further distinguished himself by embracing mass-market production techniques, making his fashions accessible to average consumers.
As interest in haute couture waned in the 1970s, the Ted Lapidus brand expanded into accessories. A pioneer in fragrance collaborations, he first partnered with L'Oreal in 1970 to launch scents under his label—one of the earliest such ventures among designers.
In 1989, Lapidus's son Olivier took the reins of the house. By 2000, the Lapidus label formally shuttered its couture division, shifting focus entirely to accessories and fragrances. Ted Lapidus passed away in 2008.
Vu, the brand's first fragrance, debuted in 1975 as a feminine scent, released under L'Oreal when the company held the fragrance license. In 1983, the Ted Lapidus fragrance license was transferred to the Jacques Bogart Group.
Today, the Ted Lapidus fragrance portfolio includes 44 perfumes in our database, with the earliest launched in 1975 and the most recent in 2023. These fragrances were crafted in collaboration with esteemed perfumers such as Alexandra Carlin, Gerard Anthony, Jean-Pierre Weil, Roger Pellegrino, Pierre Bourdon, Martin Gras, Jean Jacques, Bernard Ellena, Alexandra Monet, Jérôme di Marino, Jean-Claude Ellena, Leslie Gauthier, Emilie Coppermann, Maurice Roucel, Norbert Bijaoui, Michel Hy, and Francis Kurkdjian.
