- Rare Beauty perfumes and colognes:
Country:United States
Main activity:Cosmetics
Brand website:link
Celebrity brand
Rare Beauty is a cosmetics brand founded by pop singer Selena Gomez, renowned for its dedication to fostering self-acceptance and inclusivity. The brand places great emphasis on celebrating individuality and diversity, with the goal of challenging traditional beauty norms. Offering an extensive range of makeup products, Rare Beauty is designed to enhance rather than mask one’s natural features, inspiring users to embrace their unique qualities.
"We are on a mission to help everyone celebrate their individuality by redefining what 'beautiful' means. We aim to promote self-acceptance and provide people with the tools they need to feel less isolated in the world. Our vision is to create a safe, welcoming space within the beauty industry—and beyond—that supports mental well-being, regardless of age, gender identity, sexual orientation, race, cultural background, physical or mental ability, or perspective."
A core focus of Rare Beauty lies in raising mental health awareness. The brand actively backs mental health initiatives and works to destigmatize conversations surrounding mental well-being.
In terms of fragrances, Rare Beauty has 2 perfumes in our fragrance database. As a new fragrance brand, its earliest edition was launched in 2023, and the latest one is set to come out in 2025.
