- Mauboussin perfumes and colognes:
Country:France
Main activity:Jewelry
Brand website:link
Parent company:Lorience
The Humble Beginnings
Mauboussin, a French company with a rich heritage, was founded in 1827 by M. Rocher and J. Noury. From the very inception, their focus was crystal - clear: to manufacture unique and exquisite jewellery. This unwavering dedication to creating high - end, one - of - a - kind pieces laid a solid foundation for what was to come, sowing the seeds of future success in the competitive world of fine jewellery.
Early Success and Expansion of Influence
By the end of the 1870s, Mauboussin's "artistic" jewellery had become a sensation. These remarkable pieces were showcased at prestigious trade fairs in Paris and Vienna. The exposure at these international events was a game - changer. It brought Mauboussin's name to a wider audience, both locally and internationally. As a result, the brand was firmly established as one of the most exquisite and top - tier jewellery houses, setting a benchmark for quality and design in the industry.
Artistic Integration and Gemstone Exhibitions
In 1925, Mauboussin received well - deserved recognition at the "Exposition des Arts Décoratifs". Their continuous efforts to blend artistic influences into modern jewellery were honored with an award. This achievement was a testament to their innovative approach and commitment to pushing the boundaries of jewellery design.
Fast - forward to the early 1930s, Mauboussin further solidified its reputation with a series of gemstone - centered exhibitions. One exhibition was dedicated to emeralds, another to rubies, and the third to diamonds. These exhibitions not only displayed the company's mastery in handling precious gemstones but also its ability to create stunning, themed collections. Each exhibition was a celebration of the beauty and rarity of these gemstones, attracting connoisseurs and enthusiasts alike and enhancing Mauboussin's standing as a leading jeweler.
Adapting Through the Years
The 1940s were a challenging time, especially during the war. Gold, a staple material in jewellery making, became extremely difficult to acquire. However, Mauboussin's designers didn't let this obstacle deter them. Instead, they showed remarkable creativity, using alternative materials to craft their jewellery pieces. This adaptability was a key factor in the company's survival during these tough times.
As the decades rolled by, each one brought its own unique influence on Mauboussin's designs. The 1960s and 1970s were marked by protests and new anti - conformist views. These cultural shifts inspired Mauboussin's jewelers to think outside the box and design new, unconventional shapes. It was a departure from traditional designs, reflecting the changing times and the brand's willingness to evolve.
Diversification and Global Expansion
In the 1980s, Mauboussin's focus was on creating beautiful and timeless jewellery pieces that united the contrasts between light and shadow. This design philosophy not only expressed the individuality of the brand but also set it apart in the market.
During the same decade, Mauboussin embarked on a new venture: designing and manufacturing exquisite watches for both women and men. This diversification into the watch industry was a strategic move that opened up new markets and customer segments for the brand.
The year 2000 was a significant milestone as Mauboussin launched its first fragrance, the self - titled Mauboussin for women. This fragrance quickly became the company's signature scent and has been adored by women for over a decade. Since then, Mauboussin has regularly presented new fragrant offerings, including a fragrance for men, expanding its presence in the perfume market.
In terms of global expansion, 2008 saw Mauboussin open its first boutique in New York, a major step in its international growth strategy. The following year, the company continued its expansion, opening two shops in Tokyo, Japan, and Singapore, further strengthening its position in the Asian market.
Current Status and Reputation
Today, Mauboussin stands as the French equivalent of Tiffany's, a symbol of luxury and elegance in the world of jewellery. It is also counted among the big five global jewellery brands, a testament to its long - standing reputation, quality craftsmanship, and innovative designs.
In addition to its jewellery and watch collections, Mauboussin has a rich perfume portfolio. The brand has 41 perfumes in its fragrance base, with the earliest edition dating back to 2000 and the newest from 2024. These fragrances are the result of collaborations with renowned perfumers such as Karine Dubreuil - Sereni, Christine Nagel, Benoist Lapouza, and many others. These partnerships have allowed Mauboussin to create a diverse range of scents that appeal to a wide customer base, further enhancing its brand image and global appeal.
