- MAC perfumes and colognes:
Country:United States
Main activity:Cosmetics
Brand website:link
M•A•C Cosmetics is a globally renowned cosmetics brand. Founded in Toronto, Canada in 1984 by Frank Toscan and Frank Notarangelo, it opened its first U.S. store in 2003 in Greenwich Village, New York. The nameM•A•C Cosmeticsactually stands for Makeup Artist Cosmetics.
The brand's founders joined forces to bring to life a cosmetics business concept envisioned by Notarangelo. Notarangelo, who owned a successful chain of hair salons, partnered with Frank Toscan, a makeup artist and fashion photographer.
Leveraging their industry expertise, they named their company M•A•C Cosmetics, with "M•A•C" standing for Makeup Artist Cosmetics. From the outset, the brand took a distinct approach compared to other cosmetics companies. It initially focused on designing products specifically tailored to the needs of professional makeup artists. As the popularity of its products grew, they became available to consumers worldwide.
One of the brand's guiding principles is to keep pace with the rapidly evolving trends in fashion and makeup. Some of the most prominent trends reflected in its makeup lines include glam, goth, and glitter. M•A•C has consistently strived to stay ahead of the competition, often being the first to introduce new trends.
The first U.S. M•A•C store opened in Greenwich Village, New York in 2003. In 1998, the Estée Lauder Companies acquired M•A•C in its entirety.
M•A•C offers an exceptionally wide range of makeup products and shades, setting it apart from others. It boasts over 160 lipstick shades and 150 eyeshadow shades!
M•A•C Cosmetics is a socially conscious brand that regularly contributes to significant social causes.
TheM•A•C AIDS Fundwas established in 1994 to provide assistance and financial support to men, women, and children affected by AIDS. The fund is entirely funded through the sales of its Viva Glam product line. For every purchase from this collection, 100% of the sales revenue goes directly to the fund. Since 2008, the M•A•C AIDS Fund has raised a total of $128 million.
Other social initiatives by M•A•C include:
M•A•C Cruelty-Free Beauty: The brand does not test its products on animals, and this policy extends to its ingredient suppliers.Back 2 M•A•C Recycling: Customers who return six empty M•A•C containers receive a free lip gloss, eyeshadow, or lipstick at any M•A•C location.M•A•C Kids Helping Kids: Launched in 1994, this project allows children living with HIV/AIDS to create artwork that is reproduced as greeting cards. 100% of the selling price is donated back to participating organizations.
M•A•C has 21 perfumes in its fragrance collection. The earliest was created in 2005, and the latest in 2016. These fragrances were developed in collaboration with perfumers such as Irina Burlakova, Calice Becker, Firmenich, and Cecile Krakower.
