- Initio Parfums Prives perfumes and colognes:
Country:France
Main activity:Fragrances
Brand website:link
Niche designer
Parent company:Advent International
Initio Parfums Privés, founded in 2015 by the Sprecher Berrier Group under the stewardship of Julien Sprecher and Axel Berrier, has swiftly established a distinct identity in the luxury fragrance realm. Anchored in French perfumery heritage and enriched by the founders’ deep expertise in Middle Eastern and Near Eastern markets, the brand uniquely emphasizes the emotional and transformative power of scents—aiming to influence mood, behavior, and self-perception through sophisticated olfactory experiences.
Renowned for its diverse range of niche, unisex fragrances, each creation is meticulously crafted to evoke specific emotional responses. Notable collections includeBlack Gold,Magnetic Blend,The Absolutes,The Carnal Blends, andThe Hedonist. Signature scents likeOud for Greatness(featuring oud, lavender, and patchouli) andSide Effect(a captivating blend of saffron, rum, and vanilla) exemplify Initio’s commitment to bold, luxurious, and emotionally charged compositions.
Positioned firmly in the high-end market, Initio distributes its fragrances through luxury retail partners and official channels. The brand’s prestige was further elevated in 2023 with its acquisition by Advent International, a move that significantly expanded its global footprint. While customer reviews vary—particularly regarding longevity and projection—the brand retains a dedicated following among fragrance connoisseurs who appreciate its unique fusion of mystical allure and modern sophistication.
Within our fragrance database, Initio Parfums Privés boasts 23 perfumes. As a relatively new player in the industry, the brand’s earliest edition debuted in 2015, with the most recent release dating to 2025. These fragrances are the result of collaborations with esteemed perfumers Alexandra Kosinski, Pierre-Constantin Guéros, Maurice Roucel, Alberto Morillas, Guillaume Flavigny, and Hamid Merati-Kashani.
