- Giorgio Beverly Hills perfumes and colognes:
Country:United States
Main activity:Fashion
Brand website:link
Parent company:Revlon
Giorgio Beverly Hills: A Legacy of Luxury Fragrance and Style
Giorgio Beverly Hills, an iconic American brand, was established in 1961 by Fred and Gayle Hayman. The brand takes its name from a renowned luxury boutique—famous for its sunlit yellow-and-white striped awning, which later served as inspiration for the packaging of its eponymous perfume. This signature fragrance would go on to become one of the most defining scents of the 1980s.
Fred Hayman spent his formative years in New York City, Zurich, and Paris. Initially a hotelier by profession, he later relocated to California, where he opened an upscale, eclectic boutique. His vision was to establish Beverly Hills—particularly Rodeo Drive—as a globally recognized destination for luxury shopping and lifestyle. Situated at the corner of Rodeo Drive and Dayton Way, Giorgio Beverly Hills offered an extensive curated collection of designer apparel, many of which were exclusive to the boutique. Beyond its fashion offerings, the shop was celebrated for its club-like ambiance and unique decor, complete with a reading room, a billiards room, and a full oak bar. It quickly became a hotspot for celebrities and affluent Californians alike, with its distinctive yellow-and-white striped awning marking its entrance as a symbol of sophistication.
In 1981, Fred Hayman and his then-wife, Gale Hayman, launched the Giorgio Beverly Hills fragrance—unveiling it with the grandeur typically reserved for major perfume house debuts, a level of fanfare previously unheard of for an independent boutique brand. Whether loved or loathed, the fragrance captured the public’s imagination in the 1980s, perfectly complementing the era’s glamorous, opulent fashion sensibilities. Notably, Giorgio Beverly Hills was among the first fragrances to leverage scent strips—a cutting-edge marketing tool at the time—enabling direct mail sales that expanded its reach to consumers nationwide.
In 1987, the Giorgio Beverly Hills fragrance line was sold to Avon for an impressive $165 million. Following this sale, the original boutique was renamed Fred Hayman Beverly Hills, marking a new chapter for the retail location while preserving its legacy of luxury.
Over the years, additional fragrances were released under the Giorgio Beverly Hills label. However, the original scent—defined by its rich, intense floral notes—remains the most beloved and enduring. To this day, the fragrance is still in production, and it recently commemorated its 30th anniversary, a testament to its timeless appeal. Currently, the license for Giorgio Beverly Hills fragrances is held by Elizabeth Arden, ensuring the brand’s continued presence in the luxury fragrance market.
In our comprehensive fragrance database, Designer Giorgio Beverly Hills is represented by 24 distinct perfumes. The earliest edition dates back to 1981, while the most recent was introduced in 2017. These fragrances were crafted in collaboration with some of the industry’s most esteemed perfumers, including Alain Astori, Bob Aliano, Harry Fremont, Annick Menardo, Alberto Morillas, Francoise Caron, and Jean Claude Delville—each bringing their unique expertise to shape the brand’s olfactory legacy.
