- Creed perfumes and colognes:
Country:France
Main activity:Fragrances
Brand website:link
Parent company:Kering
Based in Paris, CREED (www.creedboutique.com) stands as the world’s sole dynastic, privately held luxury fragrance house. Founded in 1760, it has been passed down father-to-son for over 251 years, serving royal courts and discerning clientele alike. Today, the house is led by Olivier CREED, the sixth-generation master perfumer and creator of its most iconic scents. His son, Erwin (30), the seventh-generation heir, has already begun contributing to CREED’s olfactory artistry.
A Legacy of Royal Patronage and Timeless Craftsmanship
1760–1854: London Roots and Royal Debut
Founded in London by James Henry CREED in 1760, the house received its first royal commission in 1781 from King George III forRoyal English Leather.
1854: Relocation to Paris
At the request of Empress Eugénie of France, CREED moved to Paris in 1854, creatingJasmin Impératrice Eugénie(still available today). The house also served Napoleon III, alongside clients like Emperor Franz-Josef of Austria-Hungary, Empress Elisabeth (“Sisi”), and Czar Nicholas II of Russia.
1885: Royal Appointments
Queen Victoria named CREED an “official supplier” to the British royal court, commissioningFleurs de Bulgarie—a rose-rich scent still in production. Queen Maria Cristina of Spain followed suit with a royal order.
20th Century: From Royalty to Hollywood and Politics
Royal clients included the Duke and Duchess of Windsor, while statesmen like Winston Churchill (who woreTabarome) and John F. Kennedy (a fan ofVetiver) became devotees.In 1956, CREED craftedFleurissimofor Grace Kelly’s wedding to Prince Rainier of Monaco, igniting a Hollywood love affair with the brand.
Modern Masterpieces and Contemporary Icons
Since the late 20th century, Olivier CREED has created legendary scents likeGreen Irish Tweed,Millesime Impérial, andSilver Mountain Water. Young Erwin contributed toHimalayaandOriginal Vetiver.Key Milestones:2005:Love In White, worn by First Ladies Laura Bush and Michelle Obama, dubbed “the White House fragrance.”2006:Royal Ceylandebuted for Kate Middleton;Original Santalintroduced Indian sandalwood.2007:Virgin Island Waterearned four stars inThe New York Times.2008–2009:Love In Black(inspired by Jacqueline Onassis) andAcqua Fiorentina(evoking Florence) launched.2010: For its 250th anniversary, CREED opened its first U.S. store on Madison Avenue and createdAVENTUS, praised as “mesmerizing” byThe New York Times.2011:Royal-Oud(featuring agarwood more precious than palladium) and additions to theRoyal Exclusivesline (e.g.,Original Cologne) debuted.
A Fragrant Heritage Today
With 108 perfumes in its portfolio, CREED’s legacy spans centuries. The earliest edition dates to 1781, and the latest creations continue to evolve. Collaborations with perfumers including Olivier Creed, James Henry Creed, Bernard Ellena, and Erwin Creed underscore its commitment to artisanal excellence.
Visit the official site for more.
This version streamlines phrasing, adds subheadings for clarity, and maintains chronological flow while highlighting key milestones and brand prestige.
