- AXE perfumes and colognes:
Country:Denmark
Main activity:Cosmetics
Brand website:link
Parent company:Unilever
Axe is a line of men’s fragrance products owned by Unilever. While it is marketed under the nameAxein North America, South America, select European regions, and parts of Asia, the identical product range goes by the brand nameLynxin the United Kingdom, Ireland, and Australia.
Axe’s men’s body sprays made their debut in 1983—this launch followed Unilever’s success with Impulse, its mid-priced line of women’s body sprays. Today, Axe is available in 60 countries worldwide and ranks among the globe’s most popular male grooming brands.
Deodorant body sprays remain the core of Axe’s product lineup. Each year, the brand introduces new fragrance variants, which are usually paired with complementary antiperspirants and body washes. Beyond fragrances, Axe also offers a range of related products, including shampoos, hair styling items, and male grooming tools.
The brand has gained widespread popularity among young men globally, partly thanks to its provocative advertising campaigns. These ads often depict women being strongly drawn to, or even captivated by, men who use Axe products.
In 2012, Axe expanded its offerings to include its first fragrance for women:Anarchy for Her.
According to our fragrance database, the Axe brand encompasses 78 perfumes. The earliest fragrance in the collection was created in 1983, while the most recent one dates to 2025. Notably, Axe’s fragrances have been developed in collaboration with renowned perfumers Ann Gottlieb and Noemie Lottiau.
