- Initio Parfums Prives perfumes and colognes:
Country:France
Main activity:Fragrances
Brand website:link
Niche designer
Parent company:Advent International
Initio Parfums Privés: A Standout in Luxury Niche Fragrance
Founded in 2015 by the Sprecher Berrier Group, under the stewardship of Julien Sprecher and Axel Berrier, Initio Parfums Privés has swiftly established a unique niche within the luxury fragrance sector. Grounded in time-honored French perfumery traditions and enriched by its founders’ profound expertise in the Middle Eastern and Near Eastern markets, the brand sets itself apart by placing exceptional emphasis on the emotional and transformative potential of scents. Its core mission is to shape mood, behavior, and self-perception through exquisitely crafted olfactory experiences.
Initio Parfums Privés has garnered widespread acclaim for its diverse portfolio of niche, unisex fragrances—each meticulously designed to elicit distinct emotional reactions. Among its notable collections are Black Gold, Magnetic Blend, The Absolutes, The Carnal Blends, and The Hedonist. Signature offerings such asOud for Greatness(a harmonious fusion of oud, lavender, and patchouli) andSide Effect(an alluring blend of saffron, rum, and vanilla) serve as quintessential examples of the brand’s dedication to creating bold, opulent fragrances that resonate deeply on an emotional level.
Firmly positioned in the high-end market segment, Initio Parfums Privés distributes its products via select luxury retail partners and its official brand channels. The brand’s standing in the industry was further elevated in 2023, when it was acquired by Advent International—a milestone that significantly expanded its global reach. While customer feedback remains mixed (with particular discussion around scent longevity and projection), Initio continues to command a loyal following among fragrance connoisseurs, who admire its distinctive approach to perfumery: one that seamlessly marries mystical allure with contemporary sophistication.
Within our fragrance database, Initio Parfums Privés is represented by 24 distinct perfumes. As a relatively new player in the fragrance landscape, its earliest creation dates back to 2015, with the most recent addition set for 2025. Notably, the brand’s fragrances are the result of collaborations with esteemed perfumers, including Alexandra Kosinski, Pierre-Constantin Guéros, Maurice Roucel, Alberto Morillas, Guillaume Flavigny, and Hamid Merati-Kashani.
