- Initio Parfums Prives perfumes and colognes:
Country:France
Main activity:Fragrances
Brand website:link
Niche designer
Parent company:Advent International
Initio Parfums Privés, established in 2015 by the Sprecher Berrier Group under the stewardship of Julien Sprecher and Axel Berrier, has swiftly secured a distinct niche in the luxury fragrance sector. Grounded in French perfumery heritage and elevated by its founders’ profound expertise in the Middle Eastern and Near Eastern markets, the brand uniquely highlights the emotional and transformative potential of scents. Its core mission is to shape mood, behavior, and self-perception through exquisitely crafted olfactory experiences.
Initio Parfums Privés has garnered acclaim for its diverse portfolio of niche, unisex fragrances—each meticulously designed to elicit specific emotional reactions. Standout collections include Black Gold, Magnetic Blend, The Absolutes, The Carnal Blends, and The Hedonist. Signature scents such asOud for Greatness(a harmonious fusion of oud, lavender, and patchouli) andSide Effect(an alluring blend of saffron, rum, and vanilla) exemplify the brand’s dedication to creating bold, luxurious fragrances that resonate deeply on an emotional level.
Firmly positioned in the high-end market, Initio Parfums Privés distributes its products via premium retail partners and its official channels. The brand’s standing was further strengthened in 2023 when it was acquired by Advent International, a move that significantly expanded its global reach. While customer feedback is mixed—particularly regarding fragrance longevity and projection—Initio retains a loyal community of fragrance enthusiasts who value its distinctive approach to perfumery: one that weaves mystical allure with contemporary sophistication.
Within our fragrance database, Initio Parfums Privés boasts 25 perfumes. As a relatively new player in the fragrance industry, its earliest scent was launched in 2015, with the latest addition dating to 2025. The brand’s fragrances are the result of collaborations with esteemed perfumers, including Alexandra Kosinski, Pierre-Constantin Guéros, Maurice Roucel, Alberto Morillas, Guillaume Flavigny, and Hamid Merati-Kashani.
