- Wonderlust Michael Kors for women:
The concept of "escape" lies at the heart of the WONDERLUST narrative, Michael Kors told WWD. He elaborated that this story is brought to life through a complementary advertising and video campaign, which features the face of the fragrance: Lily Aldridge, adorned in a gold sequined dress, set against the backdrop of an exotic, far-flung destination. In the campaign, she makes her escape from a yacht onto a small speedboat, joined by her companion—Dutch model Wouter Peelen—sailing into a rose-kissed sunset. Playing on the word itself, "Wanderlust" (defined as an intense desire to travel) embodies the longing for escape within Kors’ collection. The campaign was crafted by renowned photographer Mario Testino.
main accords
almond
powdery
woody
floral
white floral
vanilla
warm spicy
amber
nutty
citrus
The formulation of the new fragrance was a collaborative effort with Firmenich, helmed by perfumers Honorine Blanc and Aurelien Guichard. It embraces a gourmand character—a synthetic note with "edible," sweet undertones. At its core is the dianthus flower, which infuses Wonderlust with the creamy essence of almond milk, balanced by a "spicy, velvety floral" accord. The top notes feature almond milk, while heliotrope takes center stage as the fragrance’s heart. Anchoring the composition is a base of benzoin, a natural resin from Thailand that imparts a warm, inviting aura, complemented by the spicy sweetness of cinnamon.
一.Pros
1.Creamy and seductive floral notes
2.Warm and cozy scent
3.Mass pleasing and safe blind buy
4.Classy and elegant fragrance
5.Beautiful and exquisite feminine scent
6.Well put together and unique
7.Attention-grabbing and intoxicating
8.Long-lasting with moderate sillage
二.Cons
1.Not as exotic or adventurous as the name suggests
2.May smell too generic for some
3.Not very long-lasting for some people
4.Can be overpowering if overapplied
5.May not suit all gender preferences
6.May be too powdery or sweet for some
7.May not be suitable for all occasions
8.Expensive compared to other fragrances
"I wanted something that feels feminine—not in a cloying or insipid way, but in a sleek, modern manner. The same goes for the gourmand element: the almond milk adds a delicious quality, but it’s never overpowering or sticky," Kors explained. "Our muse is someone seeking new experiences and joy, all while staying true to her own world."
MICHAEL KORS WONDERLUST will launch in early August 2016, with prices ranging from $62 to $108. It will also be available in rollerball form for $28, alongside a perfumed shower gel priced at $48.
Perfume Pyramid
Top Notes
1.Almond Milk 2.Bergamot 3.Pink Pepper
Middle Notes
1.Heliotrope 2.Jasmine Sambac 3.Carnation
Base Notes
1.Sandalwood 2.Cashmere Wood 3.Benzoin
