- Primo Trussardi for men:
main accords
warm spicy
woody
sweet
mineral
vanilla
aromatic
amber
patchouli
fresh spicy
balsamic
THE FRAGRANCE OF A NEW DAWN
Obsidian, coal, earth, rocks, crystals, the storm-churned sea, and the blazing dawn over a volcanic isle—from the very core of the earth emerges a primal, potent treasure: Trussardi Primo. A homage to unyielding masculinity, it is both powerful and explosive, while also paving the way for an entirely new olfactory saga. It embodies the dawn of a new day, brimming with promise. The man envisioned by Maison Trussardi is bold, fearless, and confident in the future—a pioneer venturing into uncharted territory. Trussardi Primo redefines the rules of men’s perfumery: from its daring, innovative olfactory pyramid to its packaging, which stands as a work of art with an eco-conscious heart.
The fragrance unfolds like a flower kissed by the first light of dawn: it blooms slowly, its scent celebrating the daily miracle of renewal. Its bold, virile notes evoke the crispness of sea air mingling with the smolder of volcanic lava, forging a one-of-a-kind olfactory harmony that mirrors the island’s dual nature—the untamed power of the natural world and the breathtaking beauty of its landscape. To wear Trussardi Primo is to wrap oneself in a cloak of courage and confidence, ready to tackle any obstacle. It is an invitation to embrace the day with raw, unbridled energy—and a call to unlock the strength and potential that lie within.
Trussardi Primo is an unexpected fougère fragrance, boasting lingering sillage and “noir” undertones crafted from a masterful blend of bergamot, geranium, musk, lavender, vetiver, and tonka beans. The perfume’s liquid incorporates organic ingredients sourced from Italy, extracted using cutting-edge technology that preserves the integrity of the raw materials—ensuring every subtle olfactory nuance is captured. As perfumer Violaine Collas describes it: “The last time I visited Sicily was right after an eruption of Mount Etna. It was a profoundly inspiring sight, one that pushed me to recreate that exact sensation—the intense heat of glowing lava surging forth. That image sparked the idea to use a maple syrup accord; its golden warmth is utterly addictive. I also wanted a hint of pepper to convey a sense of edge, to channel the volcano’s hypnotic allure—intertwined with a dark, mineral-rich black lava accord. And so, a warm, seductive fragrance was born.”
THE BOTTLE AND PACKAGING
At the heart of a volcanic island—shrouded in dawn’s mist and encircled by a turbulent sea—stands a totem-like bottle: a glass masterpiece adorned with iridescent hues that shift from the deep black of night to the soft red that tints the early hours of a new day. Like a reflection of dawn slowly ascending over the horizon, the bottle captivates with its chromatic transformation, embodying the promise of a bold, fresh start.
The glass bottle, substantial in weight and sleek to the touch, exudes a sense of power and solidity— a tangible reflection of the wearer’s inner resolve. Just as lava cascades down a volcano’s slopes, carving the landscape below, the glass is shaped into an elegant, sculptural swirl that captures the essence of primordial fire. Trussardi Primo’s design revolutionizes perfume packaging, thanks to thoughtful details like the threading beneath the dispenser and the reusable magnetic cap. Sturdy, refined, and refillable, the bottle seamlessly merges high-quality eco-friendly solutions with uncompromised aesthetics. Every component is non-toxic, recyclable, or reusable—and the refill bottle adheres to the same ethical and visual standards.
The Trussardi Primo box is crafted from recyclable materials, including FSC-certified paper sourced from forests managed to strict environmental and social guidelines. It mirrors the bottle’s color palette, with gradients shifting from black to red, and features embossed lettering finished with a smooth vinyl coating.
“I’m thrilled by novelty. I believe people who seek out new things refuse to simply repeat what they’ve seen before...” — Fabien Baron
For over three decades—a career marked by prestigious accolades and awards—Fabien Baron has been a dominant force in industrial design, driven by a forward-thinking mindset and unparalleled creativity. He has played a pivotal role in defining the success of some of the world’s most iconic brands, his boundless artistic vision unfolding across diverse mediums, drawing inspiration from art, nature, and beyond. Throughout his career, Baron has spearheaded the revival of legendary magazines and brands, and even launched his own furniture line. He embodies the relentless passion that only true masters possess—shaping ideas into tangible, extraordinary projects. For Trussardi Primo, he oversaw the design of both the bottle and packaging, devoting equal care to its aesthetic appeal and its environmental footprint.
ADVERTISING CAMPAIGN – THE CONCEPT
An epic nocturnal journey of self-discovery unfolds amid the volcanic landscapes of Lanzarote—the “lava island.” Dark, jagged rocks and untamed nature, majestic yet thrilling, set the stage for this primal night. The mystery of the natural world demands respect, contemplation, and complete devotion. The senses come alive amid the images, visions, scents, and sounds of a night that is both captivating and evocative. It intoxicates and disorients, yet also sends forth subtle signals—symbols that guide the protagonist’s journey, lit by the stars and the faint glow of the approaching dawn. The silhouette of a man, accompanied by his noble greyhound, blends seamlessly with the landscape, forging a deep, unbreakable connection with the natural elements around him.
Perfume Pyramid
Top Notes
1.Maple sap 2.Lava 3.Mineral notes 4.Grapefruit
Middle Notes
1.Tonka 2.Pimento 3.Bourbon Geranium
Base Notes
1.Sandalwood 2.Patchouli 3.Cedarwood
