- Gucci Bloom Gucci for women:
main accords
white floral
tuberose
animalic
floral
green
Gucci Bloom holds a special place in the world of perfumery as the first fragrance to be fully developed under the creative vision of Alessandro Michele. Michele, known for his bold and innovative approach to fashion design, brought a fresh perspective to fragrance creation. His unique ideas and design philosophy have not only transformed Gucci's fashion collections but have also left an indelible mark on the brand's first foray into a new olfactory landscape. This fragrance is more than just a scent; it is a manifestation of Michele's creative genius and a new chapter in Gucci's storied history.
Alessandro Michele's Vision
Alessandro Michele envisioned Gucci Bloom as a "green fragrance," a scent that would whisk the wearer away to a vast, exuberant garden teeming with a profusion of diverse flowers and plants. He saw this garden as a metaphor for the beauty, complexity, and diversity of women. In his view, women are like this garden, colorful, wild, and full of life, with each individual offering a unique blend of qualities. This vision aligns perfectly with the overall philosophy of the brand under his leadership, which celebrates individuality, self - expression, and the breaking of traditional norms. Michele believes that Gucci Bloom should not just be a fragrance but an experience, a journey to a place that exists only in the imagination, a place where women can feel free to be themselves.
The Scent Composition
The creation of Gucci Bloom was a collaborative effort between master perfumer Alberto Morillas and Alessandro Michele. Morillas, with his vast expertise in the art of perfumery, carefully crafted the scent according to Michele's detailed vision. The fragrance features a remarkable combination of natural ingredients. Natural Tuberose absolute, sourced from India, adds a rich, creamy floral note. It is intertwined with natural Jasmine absolute, which contributes a sweet, heady aroma. The Jasmine bud extract, obtained through an exclusive co - extraction method, combines the natural essence of jasmine with captive molecules. This results in a fresh, green, and petal - like scent that lingers delicately on the skin.
一.Pros
1.Suitable for formal or casual occasions
2.Beautiful, balanced white floral scent
3.Captures the true scent of tuberose and jasmine flowers
4.Safe for year-round wear in any temperature
5.Chic and modern packaging
6.Good longevity and sillage
7.Evokes feelings of happiness and vulnerability
8.Exotic and impressive fragrance
二.Cons
1.May not be suitable for those who dislike white florals
2.Linear or too straightforward for some tastes
3.May not be as unique or interesting to some
4.May be overhyped or overpriced for some
5.May be too feminine for some tastes
6.May be too safe or generic for some tastes
7.May not have the best longevity for some
8.Not as warm or creamy as expected
One of the most unique aspects of Gucci Bloom is the inclusion of the Rangoon Creeper, a plant used in perfume - making for the first time. Discovered in South India, the Rangoon Creeper is a fitting addition to the fragrance. As it blooms, its color changes from white to pink and finally to red, mirroring the concept and name of Gucci Bloom. The vine's flowers have a slightly powdery, feminine floral perfume that adds a distinct and captivating element to the overall scent profile, offering wearers a completely new olfactory experience.
The Design Aesthetic
Alessandro Michele, an arbiter of beauty, put just as much thought into the design of the flacon and packaging as he did into the scent itself. The powder - pink lacquered porcelain bottle has clean, slender lines, which give it a modern and elegant look. Michele specifically chose porcelain over transparent glass because of its retro and tender quality. The color of the bottle, a vintage powder pink, is both soft and eye - catching, making it a statement piece on any dressing table.
The bottle is adorned with the Gucci label, ribbed and framed in black, which adds a touch of the brand's signature style. The outer carton is equally remarkable, covered inside and outside in Herbarium, a red - and - white toile de Jouy House print of leaves, cherry branches, and flowers framed in black. This print not only adds a sense of luxury and sophistication but also ties in with the garden - inspired theme of the fragrance, reflecting the diversity of the natural world and the women the fragrance is dedicated to.
The Campaign
The Gucci Bloom campaign is a celebration of the fragrance's essence, featuring contemporary women Dakota Johnson, Hari Nef, and Petra Collins. These women are not only friends of Alessandro Michele but also have a deep - seated connection with the Gucci brand. Their diverse individual beauty and unique personalities resonate with Gucci's new vision.
Photographed by Glen Luchford, the campaign showcases the transformative power of Gucci Bloom. The three women are seen wearing the fragrance during their day in the city, but the urban backdrop is magically transformed into an imaginary stroll in a fantastical English garden. They enjoy tea on a sidewalk filled with blooming flowers, walk through an apartment overgrown with lush plants, and swim at dusk in a lake surrounded by shimmering flowers and reeds. Through these scenes, the campaign captures the freedom, vitality, and joy of life that Gucci Bloom represents, highlighting how the fragrance can transport the wearer to a world of beauty and imagination.
Conclusion
Gucci Bloom is a multi - faceted creation that has redefined the boundaries of fragrance in the Gucci brand. From its innovative scent, composed of rare and high - quality natural ingredients, to its unique bottle design and packaging that reflect the brand's aesthetic and the diversity of women, and its impactful campaign that brings the fragrance's essence to life, Gucci Bloom is a true masterpiece. It celebrates the authenticity, vitality, and diversity of women, and it has become a symbol of Gucci's evolution under Alessandro Michele's creative leadership. The fragrance is available in 30, 50, and 100 ml Eau de Parfum sizes, allowing consumers to choose the perfect size to carry this olfactory experience with them wherever they go.
Perfume Pyramid
Top Notes
1.Jasmine
Middle Notes
1.Tuberose
Base Notes
1.Rangoon Creeper
