- Floris Turnbull & Asser 71 72: A Fragrant Heritage of British Tailoring and Perfumery: Short Intro: Floris Turnbull & Asser 71 72 is a rare olfactory collaboration that bridges two legendary British houses — Floris, the perfumer, and Turnbull & Asser, the shirtmaker. This numbered edition captures the elegance of Jermyn Street and the timeless craft of Savile Row in a single scent.
Long Intro: When Floris London and Turnbull & Asser joined forces for the 71 72 project, they created more than a fragrance. They created a wearable piece of London history. Floris, established in 1730, is one of the oldest independent perfumeries in the world. Turnbull & Asser, founded in 1885, has dressed everyone from royalty to Hollywood icons. The numbers 71 and 72 refer to the street numbers of their respective Jermyn Street addresses — a subtle nod to the short walk between the two shops. The result is a scent that feels like crisp cotton, polished wood, and a faint trace of citrus and spice. It is refined, understated, and unmistakably British. Whether you are a collector of niche perfumes, a devotee of classic menswear, or simply someone who appreciates a beautifully made fragrance, Floris Turnbull & Asser 71 72 deserves a place on your shelf. Below, we explore this collaboration from every angle — its notes, its inspiration, its wearability, and its place in the wider world of Unisex Perfume, Men s Perfume, and Perfume culture.
The Story Behind Floris Turnbull & Asser 71 72
How It Compares to Other Floris Releases
Turnbull & Asser: The Shirtmaker’s Signature
Packaging, Bottle, and Presentation
Where It Fits in a Fragrance Collection
Longevity, Sillage, and Occasions
The Story Behind Floris Turnbull & Asser 71 72
Every great fragrance has a story, and Floris Turnbull & Asser 71 72 begins with a shared postcode. Floris has stood at 89 Jermyn Street since 1730. Turnbull & Asser opened its doors at 71 & 72 Jermyn Street in 1885. The two businesses have been neighbours for over a century, serving generations of gentlemen who cared about the cut of their collar and the quality of their cologne. The collaboration was not a marketing gimmick but a natural conversation between two craftsmen. The brief was simple: create a scent that smells like a freshly pressed Turnbull & Asser shirt worn with a dash of Floris cologne. The perfumers reportedly started with a crisp citrus opening — bergamot, lemon, and a hint of mandarin — then layered in lavender, geranium, and a touch of black pepper. The base is where the shirtmaker’s world comes alive: cedar, vetiver, and a soft musk that recalls the inside of a wooden wardrobe. The number 71 72 is stamped subtly on the bottle, making it a collector’s item for those who know. If you enjoy Mini Size & Gift Sets or Perfume Gift Sets, this is the kind of release that deserves to be savoured, not rushed.
Notes and Olfactory Profile
The note pyramid of Floris Turnbull & Asser 71 72 is a study in restraint. Top notes: bergamot, lemon, mandarin, and a whisper of neroli. Heart notes: lavender, geranium, jasmine, and black pepper. Base notes: cedarwood, vetiver, musk, and a faint trace of amber. The opening is bright and clean, almost like the smell of starched cotton. Within fifteen minutes, the lavender and geranium take over, giving the scent a barbershop quality — but a refined, expensive barbershop, not a cheap one. The dry-down is woody and slightly smoky, with the vetiver and cedar creating a texture that feels like a well-worn leather bookmark. It is not a loud fragrance. It does not shout. It sits close to the skin and rewards those who lean in. For this reason, it works beautifully as an office scent or a daytime fragrance. If you are building a wardrobe of Men s Perfume, this is a versatile addition. It also sits comfortably within the Unisex Perfume category, because nothing about it is aggressively masculine or feminine. It is simply elegant.
How It Compares to Other Floris Releases
Floris is known for its classic scents: No. 89, Elite, Santal, and Special No. 127. Floris Turnbull & Asser 71 72 sits somewhere between Elite and No. 89. It has the lavender freshness of Elite but the woody depth of No. 89. Compared to Santal, it is less creamy and more citrus-forward. Compared to Special No. 127, it is less powdery and more modern. What sets 71 72 apart is its sense of place. It does not smell like a generic department store fragrance. It smells like Jermyn Street on a cool morning — the pavement still damp, the shop windows polished, the smell of tailoring and perfume mingling in the air. Collectors who already own several Floris bottles will find that 71 72 fills a gap: it is the crisp, green, woody scent that works equally well with a suit and a sweater. If you are new to the house, it is an excellent introduction. You can explore more in our Brands section or read our Ranking of top Floris releases.
Turnbull & Asser: The Shirtmaker’s Signature
Turnbull & Asser is not just a shirtmaker. It is a British institution. Founded by Reginald Turnbull and Ernest Asser, the house has dressed Winston Churchill, Charlie Chaplin, and Prince Charles. Its shirts are known for their perfect collars, mother-of-pearl buttons, and Sea Island cotton. When a shirtmaker collaborates on a fragrance, you expect certain things: cleanliness, crispness, and a sense of order. Floris Turnbull & Asser 71 72 delivers all three. The scent does not try to be exotic or provocative. It tries to be correct. And in being correct, it becomes quietly luxurious. The lavender and cedar combination is a nod to the cedarwood drawers where Turnbull & Asser shirts are stored. The citrus opening is a nod to the freshly ironed cotton. The musk base is a nod to the warmth of the body that wears the shirt. It is a fragrance that understands the relationship between clothing and scent. If you appreciate Spa & Fragrance or Body Art, you will appreciate the craftsmanship here. It is also a wonderful gift for anyone who loves Perfume Gift Sets with a story.
Who Should Wear 71 72?
Floris Turnbull & Asser 71 72 is for anyone who values understatement. It is not for the person who wants to fill a room with scent. It is for the person who wants to smell good up close — a handshake, a hug, a leaned-in conversation. It works well for men and women, though it leans slightly masculine due to the lavender and vetiver. It is ideal for professionals: lawyers, architects, editors, designers, anyone who works in a creative or client-facing role. It is also a great choice for weddings, interviews, and any occasion where you want to feel composed. Because it is not overly sweet or loud, it can be worn year-round. In summer, the citrus and lavender feel refreshing. In winter, the cedar and musk feel warm. If you are looking for a signature scent that does not smell like everyone else, this is a strong candidate. You can pair it with Deodorant & Antiperspirant or Skin Care & Tools（facial） for a complete grooming routine. It also layers well with Fragrance Gels if you want to boost longevity.
Packaging, Bottle, and Presentation
The bottle of Floris Turnbull & Asser 71 72 is a classic Floris design: clear glass, rectangular shoulders, a simple gold cap, and a cream label with the Floris logo and the Turnbull & Asser name. The number 71 72 is printed discreetly near the bottom. It is not a flashy bottle. It does not need to be. The presentation is in keeping with both houses: understated, traditional, and well-made. The box is a sturdy cream card with gold foil lettering. If you are buying it as a gift, it arrives ready to give. If you are buying it for yourself, it looks handsome on a dresser or bathroom shelf. It sits well next to other Floris bottles and does not look out of place among Beauty Equipment or Makeup Tools. The sprayer is reliable and produces a fine mist. There is also a splash version for traditionalists. Overall, the packaging respects the heritage of both brands without being nostalgic to the point of stuffiness.
Where It Fits in a Fragrance Collection
If you already own a dozen fragrances, Floris Turnbull & Asser 71 72 fills a specific niche: the crisp, green, woody daytime scent. It is not a replacement for your favourite oud or your evening gourmand. It is the fragrance you reach for when you want to feel clean, sharp, and quietly confident. It works well in rotation with other British classics like Penhaligon’s or Truefitt & Hill. It also sits nicely alongside Unisex Perfume and Women s Perfume because it is not gender-specific. If you are a collector of limited editions, the 71 72 number makes it more special. It is not a mass-market release. It is a quiet nod between two Jermyn Street neighbours, and that makes it worth owning. You can display it with your Mini Size & Gift Sets or keep it in your daily rotation. Either way, it earns its place.
Longevity, Sillage, and Occasions
On skin, Floris Turnbull & Asser 71 72 lasts between five and seven hours. On clothing, it lasts much longer — sometimes until the next wash. The sillage is moderate. It projects about an arm’s length for the first two hours, then becomes a skin scent. This makes it perfect for the office, for dinner, for travel, and for any situation where you do not want to overwhelm others. It is not a club fragrance. It is not a date-night bombshell. It is a fragrance for living your life with elegance. Reapply after lunch if you want a boost. Layer it with a matching Body Art product or a Fragrance Gel if you have one. It also works well with Hair Extensions & Wigs because the scent does not clash with hair products. For those who enjoy Aesthetic medicine or Beauty routines, this fragrance is a finishing touch that feels polished but never pretentious. It is, in short, a gentleman’s fragrance in the truest sense — and a gentlewoman’s, too.
